About the Business

Business ID: XB160479 - URGENT SALE – ASSET & INTELLECTUAL PROPERTY SALE – ALL OFFERS WILL BE CONSIDERED



The brands Fishtastic and Hound Superfoods – $145,000 ONO – MUST BE SOLD BY JUNE 15TH

This is the only fish-based pet treat business manufacturing in Australia at low cost, with all production carried out locally. It is also the only Southeast Asian manufacturer using upcycled, wild-caught fish – all Australian-made, with unique intellectual property.

Currently operated from premises in Mission Beach, QLD, and Melbourne, VIC, with established infrastructure for manufacturing and distribution, this business is fully set up and ready for a new owner to step in, grow the operation, or bolt it onto an existing pet industry business as a competitive and complementary expansion.

Business Highlights:

Established in 2015 – Current owner acquired in 2024

2,000 sqm manufacturing facility in Mission Beach, QLD

Co-packing facility in Melbourne, VIC

Produces premium, single-ingredient dog treats – nutrient-dense with no fillers, promoting gut health, and meal toppers; a full range for cats is currently in development to be first to market

Start-up client list included – no direct competition in this niche

Proudly Australian-owned – all operations managed in-house

Distribution channels include petrol stations, convenience stores, specialty retailers, and online platforms

$1.4M AUD investment reflected in current balance sheet

Asset value: $175K – Full asset list available on request

Stock value: $270K – Rapid turnover across retailers and wholesalers

3-month training and handover period included

The divestment from the global group—due to portfolio misalignment—creates a rare opportunity for an entrepreneur or industry player to merge, acquire, or invest in this unique and outstanding business. With expansion opportunities into major Australian grocery chains and growing interest from New Zealand, the USA, and Asia, the potential is immense.

PRICE: $145,000 ONO – MUST BE SOLD BY JUNE 15TH

Contact Simon Norman, Founder and CEO, for sale information
Email: [email protected]
Mobile: +61 0418 535 779