Summary
10-year Australian baby brand. $10M+ lifetime sales, $1.3M+ revenue a year FY23–25, ~2,500 five-star reviews, 60k+ Instagram. Unmarketed for 12 months – ready to switch back on. Fully online.
Revenue
$1,413,000 pa
Rent
$4,000 pa
Expenses
$1,000,000 pa
Net Profit
$287,000 pa
Location Details
Fully online business – can be run from anywhere in Australia. Handover and training included.
Potential
$1.41M revenue. 65% gross margin. $633k profit before advertising (FY24). Built over 10 years with $10M+ in lifetime sales and ~2,500 five-star reviews. Marketing was switched off in Oct 2025 and the brand still sold $460k+ in 12 months on reputation alone. Google Ads account intact with 4 years of data and 3.88x ROAS. A new owner simply turns the engine back on.
Skills
Suits someone with e-commerce, marketing or Shopify experience. Production and fulfilment are handled by an experienced long-term employee, so no sewing or manufacturing skills needed. Full handover and training included.
Hours
Flexible. Part-time in current form, full-time to scale.
Lease
Warehouse-based operation with existing workspace for production and fulfilment. Lease details available on request.
Employees
1 experienced employee (almost 8 years) who currently runs all production and fulfilment. At peak the business had a team of 4, so the systems are proven to scale back up as volume returns.
Reason for Sale
The owners have moved into full-time roles in other businesses and no longer have the time to give the brand the marketing and attention it deserves. It's ready for a new owner to take it into its next phase of growth.
About the Business
Audrey & Me is a premium Australian baby brand known for design-led pram liners, baby nests, personalised blankets and accessories. Custom liners are made to fit any pram brand, alongside a ready-to-ship range.
The numbers (FY24, fully marketed):
- Revenue $1.41M
- Gross profit $917k (65% margin)
- Profit before advertising $633k
Over 10 years the brand has built $10M+ in lifetime sales, 46,000+ orders, close to 2,500 five-star reviews, a 60k+ Instagram audience and a strong base of repeat customers. Paid marketing was switched off in October 2025, and the brand still sold $460k+ in the following 12 months on reputation and organic traffic alone.
What's included:
- Brand, Shopify website and domain
- Customer database and email list
- Product designs and IP
- Google Ads account (4 years of data, 3.88x historical ROAS) and social accounts
- Established overseas manufacturing and fabric supplier relationships
- Experienced employee (almost 8 years) running production and fulfilment
Stock is additional at value (retail value over $100k). Production equipment available separately.
Fully online and can be run from anywhere. Full handover and training included. Detailed financials available to genuine buyers on signing a confidentiality agreement.
History
Founded in 2015, Audrey & Me grew through social media and word of mouth into one of Australia's recognised pram accessory brands. Sales passed $1M a year in 2020 and stayed above $1M for five consecutive years through 2024. At its peak the business had a team of four. Today it runs lean with one experienced employee, with the systems, suppliers and customer base in place to scale back up.
Connect with us