Summary
Established Sports Nutrition Brand Since 2002 – ASN Advanced Sports Nutrition. Long-standing Australian supplement business with established products, brand identity and growth potential.
Revenue
$45,000 pm
Location Details
Melbourne
Based in Melbourne, Australia, with established operations supplying gyms and retail stores, alongside direct-to-consumer online sales across Australia.
Potential
Significant growth potential for a brand established in 2002, with over 24 years in the sports nutrition industry and an online database of 10,000+ active members. Opportunities include expanding digital marketing and social media, increasing gym and retail distribution, developing new products, and growing direct online sales. ASN has built its reputation around premium-quality sports nutrition products and an established customer base, providing a strong platform for a new owner to scale the brand nationally and explore international markets.
Skills
No specialised industry skills are required. The ideal owner should have an interest in sales, digital marketing and social media to continue growing the ASN brand. ASN can provide ongoing support and expertise in the development of new, premium-quality sports nutrition products, helping the new owner expand the range and accelerate business growth.
Hours
Online sales operate 24/7. Retail and wholesale operations run Monday to Friday during standard business hours.
Lease
No lease required. The business can be operated from home, keeping overheads and operating costs low.
Employees
2 employees
Reason for Sale
After more than 24 years building and operating ASN Advanced Sports Nutrition, the owners are now ready to retire and pass the business on to a new owner who can continue growing the brand.
About the Business
ASN – Advanced Sports Nutrition is an established Australian sports nutrition brand operating since 2002, with more than 24 years of experience in the supplement industry.
Over more than two decades, ASN has focused on developing premium, advanced sports nutrition products with an emphasis on quality, purity, performance and innovative NANO technology. The business has developed an established product range covering key sports nutrition categories including protein, creatine, pre-workout, amino acids, recovery and mass-gain products.
ASN operates through multiple sales channels, supplying gyms and retail stores while also selling directly to consumers through its established e-commerce platform. The business has built an online customer community of more than 10,000 active members, providing an excellent foundation for continued digital marketing, repeat sales and future growth.
The business offers significant potential for a new owner with strong marketing and social media skills. Opportunities exist to expand ASN's online presence, increase gym and retail distribution throughout Australia, introduce new products and pursue additional domestic and international markets.
An important advantage for the purchaser is the opportunity for continued support and product-development expertise. ASN can assist the new owner with the development of future premium sports nutrition products, helping maintain the quality and innovation associated with the brand while expanding the product range.
With no compulsory retail lease and the ability to operate the business from home, ASN can maintain a lean operating structure and relatively low overheads. Online sales operate 24/7.
After more than 24 years dedicated to building ASN, the owners are now preparing for retirement. This presents an opportunity for a motivated purchaser to acquire an established Australian sports nutrition brand, its product portfolio, customer base and online presence, and take ASN into its next stage of growth.
History
ASN Advanced Sports Nutrition was founded in 2002 by an accomplished athlete with multiple sporting titles and a strong reputation in the fitness industry. Drawing on years of experience in training, competition and sports nutrition, the vision was to create innovative, premium-quality products for the health and fitness industry. That passion grew into an established Australian sports nutrition brand, now ready for a new owner to continue its legacy and future growth.
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