Summary
An exciting opportunity to acquire an established Ferguson Plarre Bakehouse in the busy Airport West Shopping Centre. High-traffic location, strong brand recognition, loyal customers and no royalties
Location Details
29-35 Louis St, Airport West VIC 3042
Airport West Ferguson Plarre Bakehouses, located in the busy Airport West Shopping Centre bewtween Coles and Bakers Delight.
About the Opportunity
ESTABLISHED OPPORTUNITY IN A PRIME SHOPPING CENTRE LOCATION
Average weekly turnover of approximately $18,000 excluding GST.
Prime position within a busy, high-traffic shopping centre.
Many years of successful and consistent trading.
Established customer base with strong brand recognition.
Excellent opportunity for an owner-operator, couple or family.
Ferguson Plarre Bakehouse Airport West is a well-established business that has successfully traded for many years. Located within a busy shopping centre, the store benefits from strong foot traffic, loyal customers and the backing of one of Victoria's most recognised bakery brands.
This is an excellent opportunity to acquire an established franchise business with a proven trading history and potential for further growth under motivated, hands-on ownership.
Marketing support
Ferguson Plarre provides franchisees with the support of a dedicated in-house Marketing Team. The team manages major advertising campaigns, brand development, loyalty programs, new product launches, seasonal promotions, social media and in-store marketing materials. This allows you to focus on growing your business while experienced marketing professionals support the brand and promotional strategy. You’ll also work closely with your Business Support Manager and the Marketing Team to develop and implement a marketing plan tailored to your store
Training provided
Ferguson Plarre’s dedicated in-house Training Team will guide you through a comprehensive training program, covering all key aspects of operating the business, including the point-of-sale system, stock ordering and control, human resources, customer service, food safety, barista skills and much more.
Skills
The ideal owner will be enthusiastic, motivated and community-minded, with a genuine passion for delivering outstanding customer service. Strong communication and leadership skills are essential, along with the ability to work effectively with people, manage a team and solve day-to-day business challenges. The best part—you don’t need to be a baker! Fresh, award-winning products are delivered directly from the Ferguson Plarre bakehouse to your store every day, allowing you to focus on your customers, your team and growing the business.
History
Ferguson Plarre Bakehouses is a proudly family-owned and operated business with a rich baking heritage dating back to the 1800s. With more than 120 years of customer loyalty and over 76 stores across Victoria, it has become one of the state's most recognised and loved bakery brands.
The Plarre family continues its longstanding tradition of bringing moments of joy to Australian families while maintaining a strong commitment to quality products, exceptional service and ongoing innovation.
Awards
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019, 2020
Top 10 Franchise in Australia by Topfranchise every year since 2013
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
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