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Summary
Long established business producing beautifully designed, professionally printed hotel guest guides for hotels and resorts across Australia.
Location Details
NSW, South East Qld & Victoria
Reason for Sale
The owner is unable to travel and service the various locations
About the Business
This business is an advertising sales based business that creates guest services guides with location maps for hotels and resorts. Revenue is derived from advertising sales to local suppliers and vendors that want to promote their services to hotel guests. Advertisers range from hospitality venues and personal services through to local attractions.
The costs to run this business are low and the gross profit pecentage is high. Every system the next owner needs to run the business from day one is already in place.
Brand & Digital Presence
• Established brand with strong market recognition, logo, trademark assets and full design system
• Brand-new professional website
• Print-ready map templates, brand colour palette and design guidelines
• Polished advertiser-facing materials — rate sheets, welcome emails, follow-up sequences, placement response templates and brochures
• A proven national footprint with established hotel partnerships across South East Queensland, Sydney and regional NSW, Melbourne and Western Australia
CRM & Sales Infrastructure
• Bigin CRM (by Zoho) fully configured and ready to use
• Two purpose-built pipelines — Hotel Partners and Advertiser Sales
• Six custom payment tracking fields, filtered views, overdue payment monitoring and pipeline health reporting
• Complete contact, company and deal database with documented usage protocols
Sales & Distribution Network
• Field-tested VA appointment-setting script and outbound process
• Established SEEK recruitment funnel for ongoing sales rep hiring
• Comprehensive sales rep onboarding and training documentation
Legal, Financial & Operational Systems
• Full suite of legal agreements — hotel partner agreements and 12-month advertiser contracts ready to use
• Zeller payment processing in place (1.4% transaction fee)
• Ezidebit recurring direct debit configured for four-instalment advertiser payments
• Documented procedures for artwork, proofing, production and distribution
• Established printer and supplier relationships
History
The business was established in 2005.
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