Summary
Australian activewear brand built around unique custom-designed leggings. Proven US customer interest, strong growth potential and an opportunity to scale internationally.
Revenue
$7,593 pa
Rent
$0 pa
Expenses
$800 pa
Net Profit
$6,793 pa
Location Details
Fully online e-commerce business with no physical premises or lease. Can be operated from anywhere. All inventory is currently stored on the Gold Coast, Queensland and can be transferred as part of the sale.
Potential
Strong growth potential through increased marketing, social media activity and influencer partnerships. The brand's unique custom-designed activewear provides a clear point of difference from businesses selling standard wholesale or catalogue products. Existing sales in Australia, the United States and Canada demonstrate international appeal, with opportunities to further expand into larger overseas markets (of which are also less saturated) and grow brand awareness.
Skills
No specialised skills are required. The website, branding and product range have already been established, allowing a new owner to begin operating the business immediately. Day-to-day activities primarily involve marketing, customer service and packing orders. Suitable for first-time business owners as well as existing e-commerce operators.
Simply start marketing and packing orders.
Hours
Flexible. Hours will depend on the level of marketing, fulfilment and growth activities undertaken.
Lease
No lease. Fully online business with inventory currently stored on the Gold Coast.
Employees
No employees. Owner-operated business. Can continue to be managed by a single person or integrated into an existing business operation.
Reason for Sale
The owner is focusing on other professional priorities, creating an opportunity for a new owner to take the brand forward. While the product development, branding and operational foundations have been established, the owner is no longer able to dedicate the time and focus required to actively market and scale the business.
About the Business
Lacuna Active is an Australian online activewear brand offering custom-designed activewear with a focus on quality, fit and unique product design.
The business was established with the goal of creating activewear that stands apart from the highly saturated market of standard catalogue products. The brand’s signature Eternal Sculpt leggings were custom designed and developed from the ground up, resulting in a unique product that is not readily available from other activewear suppliers.
Significant time, research and investment has already gone into product development. Prior to production, months were spent researching manufacturers, reviewing materials and testing samples to identify a production partner capable of delivering the required quality standards. The custom leggings then went through an extensive sampling and refinement process over more than 12 months, involving multiple rounds of samples and thousands of dollars in development costs. This provides a new owner with the benefit of acquiring a fully developed product range without the lengthy development timeline, uncertainty and upfront investment normally required.
The business includes a significant amount of existing inventory, including the custom-designed Eternal Sculpt leggings alongside additional activewear products. This provides an immediate opportunity for a buyer to continue selling without manufacturing lead times, minimum order quantities or further product development costs.
The brand has developed an online presence and attracted customers both within Australia and internationally, including the United States. The products have also received exposure through influencer marketing, demonstrating customer interest and providing an opportunity for further growth through increased marketing activity, content creation and customer acquisition.
Lacuna Active represents an opportunity for an existing e-commerce operator, activewear business, fitness professional, influencer, or entrepreneur looking to acquire a ready-to-operate brand with unique products, established supplier relationships, existing inventory and significant growth potential.
The foundations are already in place - the opportunity for the next owner is to leverage the existing brand, products and development work completed to date and take the business to its next stage.
History
Lacuna Active was launched in July 2024 by its owner, following the development of its signature custom-designed Eternal Sculpt leggings. Created to deliver a sculpting, supportive fit with unique features including ribbed detailing and enhanced shaping, the leggings quickly became the brand’s leading product. Since launch, Lacuna Active has built an online presence, attracted customers in Australia and overseas, and gained organic exposure through influencer praise including ongoing support from international influencer Mika Lafuente.
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