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Highly Profitable Indoor Kids Playcentre & Kids Cafe | Inner West Sydney
Summary
Rare chance to own one of Australia's most iconic arts & events brands. Millions of followers, multi venues, global book deals, member waitlists. No art experience needed. Ready to franchise or expand
Location Details
Manly, Bondi & Gold Coast
The three sites are in commercially zoned areas perfectly situated in family friendly areas. Plenty of parking, loads of storage, loading zones and walking distance to other cafes. Exellent frontage on all locations.
Potential
Huge untapped upside, with every growth lever ready to pull. Relaunch national online retail: stock is ready to ship, and this channel previously added ~$3M a year in revenue. Convert all studios to memberships (one already has a 200-person waitlist). Apply for liquor licences to lift spend per guest; venues are BYO now and all staff hold RSAs. Open new sites in Melbourne, Brisbane, Perth, Newcastle, Penrith and beyond, or sell franchise rights for fast, capital-light national growth.
Skills
The current team runs the business, however, the new owners should be interested people management and experiential retail. No other skills are required.
Hours
The business earns revenue 24/7. Studios operate to the public wed-sunday. The full time team works 9-5 mon-fri.
Lease
Bondi to Jun 28, Currumbin to Mar 30 + 7yr option. Fairlight: we own the building.
Employees
Head of Marketing, Social Media Manager, Operations Manager, Customer Service Manager, Studio Manager, and ~60 casual staff. Current owners not working in the business.
Reason for Sale
After building this brand from the ground up, the founders are stepping back to focus on their growing young family. The business isn't slowing down. Demand, waitlists and the audience are all growing, but it now deserves owners with the time and energy to take it to the next level. The brand, systems, team and every growth opportunity are in place and ready. The founders are happy to support a smooth handover so the new owners can hit the ground running.
About the Business
One of Australia's best-known creative experience brands, with three venues: two in Sydney and one on the Gold Coast. Guests switch off from screens and create something real with their hands in a fun, social setting. The brand has millions of followers and subscribers across social media, international book deals, and members on waitlists to get in.
PRODUCTS AND SERVICES
- Ticketed workshops and classes
- Studio memberships, with strong waitlist demand
- Private celebrations and corporate team events
- Ecommerce supplies and at-home kits
- Virtual memberships for a global audience
OUR CUSTOMERS
Friends and couples after a memorable night out, groups celebrating birthdays and hens, corporate teams, and dedicated members who return week after week. The online audience reaches well beyond Australia, creating global demand for products and virtual offerings. We always attract major brand collaborations such as Pinterest, Tinder, NuHarvest, Canva and more.
BUILT TO SCALE
The founders come from tech startup backgrounds and built this business to scale from day one. It runs on full management operating systems, digital SOPs and a remote customer service team. Everything is documented, from host handbooks and class guides to sales funnels, so a new owner or franchisee can step in and replicate it.
WHAT MAKES IT UNIQUE
The business sits where arts, events and hospitality meet, selling what people crave more than ever: real, human, in-person experiences. That demand is growing, and technology can't replace it. Few hospitality businesses have this level of recognition, reach and loyalty, and the audience gives every new venue a head start.
WHY IT'S A GREAT INVESTMENT
Multi-venue operation with an experienced team in place
No art or ceramics experience needed
Multiple revenue streams across venues, events, retail and digital
Clear growth levers: relaunch national online retail, expand memberships, add liquor licensing, open new sites, or franchise
WHO THIS SUITS
An operator, investor or group with the energy and resources to scale a much-loved brand through new sites, franchising or retail. The founders are stepping back to focus on their growing young family and will support a smooth handover.
History
The brand launched during COVID with DIY kits that took off nationally, then expanded into the USA. Self-funded and mission-driven, it grew a following of millions and landed international book deals with a world-famous publisher. Today it runs three venues in Sydney and the Gold Coast. The founders, from tech startup backgrounds, built it to scale with full systems and SOPs, and are now only passively involved, ready for new owners to lead its next chapter.
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