Summary
If you love dogs and you're looking for an established business with a genuine point of difference, this could be the opportunity you've been waiting for.
About the Business
For more than 23 years, this Australian business has been helping dog owners solve common and frustrating problems including barking, escaping, containment, poor recall and training.
Rather than being another general pet store, the business is built around a simple concept:
Dog owners have problems. We provide the solutions.
The business operates through four established niche and branded e-commerce websites, each targeting specific products, customer needs and areas of the dog training and behaviour market.
Customers are drawn from across Australia through established digital advertising, organic search, referrals, repeat business, email marketing and social media and retargeted Marketing systems.
A substantial library of YouTube sales, demonstration, instructional and after-sales support videos help customers choose the right products and provide ongoing support after purchase.
KEY FEATURES
- 23+ years of established trading history
- Four established niche & branded e-commerce websites
- Specialist products that solve real dog problems
- Australia-wide customer base
- Substantial established customer database
- Extensive YouTube video library
- Physical retail presence
- Strong repeat and referral business
- Exclusive and difficult-to-source products
- Established supplier relationships, nationally and overseas
- Proven digital marketing systems
- Affiliate and industry referral networks
- Experienced support team and established systems
The business combines e-commerce with telephone advice, retail sales and customer consultations, providing multiple sales channels and a flexible operating model.
There is further growth potential through expanding the affiliate and dog trainer partnerships, introducing complementary products, increasing video and social marketing and leveraging the established customer database.
The owner is transitioning toward retirement and will provide training and handover support to ensure continuity for the purchaser. This is more than an online pet store – it’s an established specialist business built around helping dog owners solve real problems. Enquire today to learn more. For confidentiality reasons, the advertised location is approximate. The exact business location will be provided to qualified buyers after a Confidentiality Agreement has been signed.
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