About the Business

A compelling opportunity is now available to acquire a premium e-commerce business specialising in authentic, high-quality Colombian fajas designed for sculpting, structure, and long-term durability. Positioned within a high-demand niche, the business offers multi-purpose shapewear for everyday sculpting, postpartum recovery, and post-surgical support, placing it beyond “fashion shapewear” and into functional recovery wear.

The brand has established a strong online presence, supported by an engaged social media following and a streamlined e-commerce platform. Its education-led approach sets it apart, providing guidance on compression levels, garment care, sizing, and recovery-focused support. This strategy has helped build customer trust, repeat purchases, and a loyal community centred on confidence and body positivity.

With a clear premium positioning, the business competes on quality and results rather than discount pricing. The curated product range is recognised for visible sculpting outcomes including waist definition, enhanced shaping, and hourglass structure, distinguishing it from fast-fashion alternatives. Importantly, the offering includes postpartum shapewear providing core support, compression for abdominal recovery, and confidence restoration during body transition.

The business is also well positioned to meet increasing demand for structured, high-compression recovery garments, supported by the ongoing growth in cosmetic procedures such as lipo, BBL and tummy tuck surgeries. These garments provide premium, accessible alternatives to expensive clinic-supplied options, placing the brand at the intersection of beauty and recovery through aesthetic sculpting, postpartum recovery support, and post-surgical compression.

Key Features

- Specialisation in authentic, high-compression Colombian shapewear
- Multi-purpose range supporting everyday sculpting, postpartum recovery, and post-surgical wear
- Established e-commerce platform with active social media engagement
- Premium brand positioning with strong differentiation from mass-market competitors
- Education-driven marketing strategy supporting customer loyalty and repeat purchasing
- Serves both B2C and select B2B/wholesale clients
- Sole owner-operated with streamlined systems in place

This business offers an attractive entry point into a resilient and growing segment of the apparel and recovery wear market. With brand credibility established and infrastructure already built, a new owner can focus on scaling digital marketing, expanding wholesale or referral channels, and intr