About the Business

An exciting online opportunity awaits those who value authenticity, craftsmanship, and connection. This much-loved women’s clothing label has built its reputation on durable, 100% cotton shirts designed to move seamlessly from dawn till dusk, combining practicality with style.

The business offers complete operational flexibility and can be managed from any location. Originally launched from a regional property, it now runs seamlessly from a 3PL warehouse, positioned for efficient distribution.

Each collection is released in limited editions, making every garment truly unique. The brand celebrates women who work hard and lead with strength, sharing their stories through thoughtfully designed pieces that honour resilience, confidence, and individuality. Customers are deeply loyal, drawn to the brand’s meaningful storytelling and consistent product quality. Each design carries the name and spirit of an inspiring woman, creating an emotional bond that keeps customers returning season after season.

Photography, content creation, and design collaborations are handled remotely by talented creatives nationwide, ensuring a smooth and scalable process. A dedicated full-time staff member is available to continue under new ownership, while the current owner is open to flexible transition support or collaborative design involvement post-sale.

Key Features:

- Established, highly regarded brand recognised for premium quality and purpose-driven design.

- Distinct niche with limited-edition collections and loyal repeat clientele.

- Fully online operation offering complete flexibility to work from anywhere.

- Strong social media following and engaged community built organically.

- Streamlined systems and third-party logistics already in place for efficient fulfilment.


Profitable and purpose-driven, this is a rare opportunity to acquire a brand that blends lifestyle, creativity, and impact, empowering women through fashion that tells a story. Enquire now to find out more!