Summary
SYDl MEL l PERTH launching as a separate equity company with shared ownership. You run operations. We provide brand, systems & marketing. Profits shared. Year 5 roll-up into national group equity.
Revenue
$1,200,000 pa
Rent
$75,000 pa
Expenses
$600,000 pa
Net Profit
$525,000 pa
Location Details
SYDNEY l MELBOURNE l PERTH
A joint venture structure formal shareholding , directorship in a new city entity. Clear governance, defined roles, shared profit participation and aligned incentives a structured pathway to roll into the national group for long-term capital growth.
Potential
Significant upside exists in scaling proven systems into Australia’s largest metro markets. With strong demand for health-led home services, premium positioning and recurring revenue pathways, each city offers the potential to build a high-performing multi-team operation. Backed by an established five-year platform, 11 Brisbane technicians and national brand leverage, the opportunity is to create meaningful enterprise value and participate in a future consolidated national group. www.the99people.com.au
Skills
This opportunity suits a commercially disciplined leader with strong operational capability and growth mindset. You should have experience building and managing teams, driving performance, and executing structured systems. Financial acumen, strategic thinking and accountability are essential. The ideal partner is decisive, organised and people-focused — capable of leading from the front while aligning with brand standards, governance requirements and long-term national expansion objectives.
Hours
Full-time leadership role requiring hands-on commitment and growth focus.
Lease
No leases this business operates from a home base
Employees
Recruit, train and lead local teams using proven onboarding systems. We utilise the Harrison Assessment system to select aligned, high-performance staff, ensuring cultural fit, capability and long-term retention as the operation scales.
Reason for Sale
We are growing through equity partners to ensure alignment, accountability and long-term commitment in each capital city. This model attracts experienced operators who think like owners, not managers. Shared equity creates shared outcomes — driving performance, protecting brand standards and accelerating scale. By partnering with leaders who have skin in the game, we build stronger local operations while expanding the national platform with disciplined, sustainable growth.
About the Business
The 99 People is an Australian home health and preventative services company operating successfully for five years, with 11 technicians currently deployed in Brisbane. The business was founded to redefine how households think about internal living environments — shifting from transactional cleaning to structured, health-focused solutions.
We operates in the growing home health and environmental hygiene sector. Demand for indoor air quality improvement, mould prevention, preventative maintenance, and healthier living continues to increase .
The company has built and validated a structured operating platform including documented SOPs, technician training systems, defined service stages, marketing frameworks, and disciplined pricing architecture. Its Good / Better / Best service structure increases average job value while providing transparent options and recurring maintenance pathways.
Revenue is generated through premium air conditioning deep cleans, mould remediation, preventative treatments, and ongoing maintenance services. Upsell pathways and recurring programs create strong customer lifetime value while protecting margins.
A key strength is its centralised support framework. The 99 People provides brand management, marketing systems, recruitment processes, onboarding frameworks, administration structure, and operational guidance — reducing duplication and supporting scalable expansion.
The company utilises structured recruitment tools, including the Harrison Assessment system, to ensure cultural alignment, performance capability, and long-term retention. Operational consistency and disciplined execution underpin the brand’s credibility.
Having proven the model in Brisbane, the next phase is expansion into Sydney, Melbourne, and Perth. Each capital city will operate as a separate company structured as a true equity partnership between The 99 People and the local Master Partner.
Under this model:
Shareholding is allocated between both parties
Governance and responsibilities are defined
Profits are shared according to equity
Brand and back-office functions are provided centrally
Local operations are managed by the Partner
After a predetermined period (anticipated at Year 5), each entity may roll into the national group, with the Partner’s shareholding converting into group equity or sold at market value.
The 99 People is a proven five-year platform with active technicians, structured systems, premium positioning, and a clear pathway toward national consolidation and enterprise value creation.
History
The 99 People was founded over five years ago in Brisbane with a clear vision: to move beyond basic cleaning and build a structured, health-focused home services company. What began as a small operation has grown into a disciplined platform with 11 technicians on the road, documented systems, defined service architecture and proven market demand. Through refinement, training and operational focus, the business has matured into a scalable model ready for national expansion.
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