Internal Ref: B15075
Summary
An exceptional opportunity to acquire a highly regarded, award-recognised florist and gifting business with 10 years of trading history, an outstanding reputation and a loyal customer following
Revenue
$494,000 pa
Rent
$44,100 pa
Lease
New lease or could relocate within Sunbury/Diggers Rest/Macedon Ranges, subject to suitable premises & approvals
Reason for Sale
After 25 years in floristry and 10 years building Hidden Florist, the owner is ready for a new chapter.
For the incoming owner, the hard part has already been done.
About the Business
10-YEAR ESTABLISHED PREMIUM FLORIST & GIFTING BRAND | 1,150+ GOOGLE REVIEWS | 5.0 RATING | TURNKEY WIWO
An exceptional opportunity to acquire a highly regarded, award-recognised florist and gifting business with 10 years of trading history, an outstanding reputation and a loyal customer following across Melbourne's thriving north-west growth corridor.
With 1,150+ Google reviews and a 5.0 rating, Hidden Florist has built customer trust that simply cannot be bought. It has been earned one order at a time.
This is not a start-up opportunity. The brand is established. The shop is fitted. The shelves are stocked. The customers are already there.
BUSINESS HIGHLIGHTS
Approx. $9,500 weekly turnover
Voted third in Melbourne’s Top 10 Florists in the Herald Sun and Leader Best of Melbourne 2020 readers’ poll
Hume Business Awards finalist in 2019, 2025 & 2026
Sell-out Valentine’s Day & Mother’s Day trade, with both peak months generating around twice a typical month
Genuine turnkey / WIWO, with approx. $25,000 in retail stock included, plus fit-out, floral refrigeration, workbenches, furniture, vases and equipment
Local exclusivity, subject to supplier approval, with ECOYA, Three Suns, Etikette, Petal & Pins and Bahen & Co
More than one-third of sales through website and phone orders
Almost 9,000 social followers, plus approx. 2,500 email subscribers
Currently operated by a mother-and-daughter team
New lease available, rent approx. $848 per week
Up to two weeks of handover and supplier introductions
WALK IN & TRADE
Apart from a few personal items, what you see when you walk into Hidden Florist is substantially what you are stepping into.
Take over. Unlock the door. Start trading.
PROVEN DEMAND. ROOM TO GROW.
Hidden Florist consistently sells out across Valentine’s Day and Mother’s Day. More stock, staffing and pre-orders give a new owner genuine opportunity to capture even more of that existing demand.
The Gap Road store has a substantial workroom and production area, with scope to grow weddings, events, corporate floristry, workshops and gifting, plus space for a cool room subject to approval.
THE REPUTATION IS BIGGER THAN THE ADDRESS
Hidden Florist grew from a home studio, to commercial premises, to its current Gap Road store, and the customers followed.
The branded Volkswagen Caddy, Maddy the Caddy, may be available by separate negotiation.
For further information or to arrange a confidential discussion, please contact:
Nicole Maroush
Business Broker | Absolute Business Brokers
History
Built from the ground up since 2016, Hidden Florist is a premium florist and gifting business with an established customer base across Sunbury, Diggers Rest & the Macedon Ranges. Ten years of reputation. An established customer base. A fully fitted and stocked store. Proven demand. Genuine room to grow.
Hidden Florist is ready for its next owner.
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