“This is our ‘Why?’ – To enrich lives by bringing memorable family food to the world.” Food is everything in our family.
It’s what we laugh over, cry over, fight over and have done since we were kids. Everything worth sharing has always been done over the dinner table, and through Rolld it’s now our mission to share the things that matter through great food and even better memories.
Since opening our first store in May 2012, one of our key focuses has been quick growth with an aim to establish ourselves as the authority on Vietnamese cuisine. But not without compromise. Quality of food and service, a value for money offering, and a sustainable business model remain as key drivers to success. We see ourselves as trailblazers, leading the way in taking Vietnamese food away from the traditional homes and suburban pockets of Springvale, Richmond and Cabramatta, to the mass market, and becoming a staple in the weekly dining roster.
We’re not shy in saying we have big dreams. this is our ‘Why?’ – to enrich lives by bringing memorable family food to the world.
In four short years we are well on our way. From one store to more than fifty store presence across five states nationally, and a growing sister brand, Mama’s Buoi. In the midst of playing hard in the world of food retail, we’re proud to have played purposefully in the real world, having formed a strong partnership with Blue Dragon Children’s Foundation, an Australian charity based in Vietnam that helps children in crisis. In September 2016, we officially launched a boarding house built to safely provide shelter to 270 kids at a time, and fully funded by the efforts of the Rolld family.
We look forward to welcoming franchise partners who are equally passionate and committed to the journey ahead, which of course includes pit stops at Mum’s house for a meal and some, and sharing in the memories of what we proudly refer to as the Rolld Family.