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Connect with Midas Australia

Midas is a trusted household name with over 30 years’ experience in the Australian market. There are currently over 80 Midas Auto Service Expert centres across Australia, with a mix of company and franchise owned stores. We have an ambitious plan to grow our network across Australia and are continually looking for exciting new locations.

  • Capital Investment Required: $120,000 to $220,000
  • Sites Territories Available: Nationwide
  • Qualifications Required: Mechanical experience is not essential, but a passion for customers and growing a business are.
  • Business Established: Established in the USA in 1956 and Australia in1976.
  • Training Provided: 1 week Field Support Centre training, 2 weeks on-site training and an ongoing commitment to POS training with complete support every step of the way.
  • Marketing Support: $2.5 million national TV advertising campaign as well as LAM support through flyers, brochures, signage and community and sponsorship opportunities. Retention & acquisition strategies are also in place to ensure constant marketing support on all levels of the business.
  • Agreement Terms: 10 year contract.
  • Number of Units: 87

Featured Opportunities

Midas has grown to be one of Australia’s largest, most trusted and successful networks within the Australian automotive industry. Become a Midas franchisee and get your slice of this $7.1 billion growth industry.

Turn Key Business: Midas provides a complete set up for you with state-of-the-art operating systems and support. All you need to do is focus on your customers and running your business. We set it up, you turn the key.

Advertising Power: You’ll be part of a national brand, using TV, print, radio, local area marketing and a strong CRM loyalty program with an annual budget of $2.5 million.

Greater Buying Power: Unlike many other franchises, Midas pass the savings directly on to our franchisees, resulting in more money in your pockets.

Ongoing Business Support: We’ll get you started, and then provide ongoing one-on-one support, as well as access to our proven systems and industry leading training and technical support.

Our Vision: Midas are bringing transparency and trust back to the automotive service industry.

Equipped with all the extras: You’ll get a national Midas phone number, customised presence on the Midas website, referral tools, PR, mentoring program, a field support centre for ongoing support & training, corporate uniform package, environmental and OH&S management program, local area marketing blueprint plus more.

Return on your investment: Midas have identified our company stores with the highest growth potential and are making them available for franchise.

In short:

  • Potential 12 month payback
  • High capital appreciation possible
  • High visibility locations
  • A large number of recently renovated stores
  • Australia-wide locations

If you’re passionate about customer service, committed to success, willing to follow a successfully proven system, prepared for an investment of $120-220K and keen to get started right away, then start your engines and let Midas get you on the road to success.

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Frequently asked questions about Midas franchising

  • Will I run my own business?

Yes. Midas will be there to assist you, but you will own and operate the business.

  • Do I need mechanical experience?

No. As the franchise owner you will employ people to do the mechanical work for you. Some mechanical or automotive industry experience would be an asset, but it’s not essential.

  • What do I get from my franchise fee?

A turn-key Midas operation that is ready to operate, including the right to the Midas name and business system for the term of the franchise (10 years). You’ll be given an exclusive trading area from which to draw your customer base, free from competition from other Midas franchises.

  • What are the ongoing fees?

A monthly royalty fee of 7.5% of turnover and a contribution to the advertising fund of 5% of turnover.

  • Do I have to own real estate?

No. Most locations are leased by Midas and the franchisee has a license to occupy from Midas.

  • How much should I invest in stock?

Usually in the range of $10,000.

  • Can I choose my own staff?

Yes. It is integral that you choose the right people for your team.

  • Can I speak to other franchise owners before I make a commitment?

Yes. In fact, we encourage this.

  • What benefits do I receive when I sell my Midas franchise?

Subject to an approved purchaser you will enjoy any profits generated as a result of a future sale of your franchise. Unlike many other franchise systems Midas does not take a percentage of the selling price.



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