Internal Ref: Wagga WaggaNSW
Summary
Be part of Australia's most Delicious and Beloved Doughnut Franchise. Soft, melt in your mouth Pillows of Perfection! Our Doughnuts are created by Doughnut Lovers FOR Doughnut Lovers.
Royalties
8% of net
Marketing Fees
0% of net
Location Details
Wagga Wagga NSW
Launch the first Walker's Doughnuts in Wagga Wagga; the Riverina's fastest-growing major inland city, anchored by Wagga Wagga Marketplace & Sturt Mall. With booming visitors, events and regional loyalty, EOI now open!
About the Opportunity
Welcome to Walker's Doughnuts! We've been saying it for nearly 20 years and have delighted millions of Australians along the way.
When you partner with Walker’s Doughnuts, you're part of the Walker’s family, a family that has seen a successful operation grow since 2006 from our Iconic Melbourne CBD corner store to a business that is known and loved by customers Australia-wide. We continue to grow as Australia's most Delicious Doughnut franchise system. Our roots are deeply based in the nostalgic and eternal food of the glorious days of the Golden Age of Americana. From the freshest doughnuts to award-winning Coffee to classic Hot Dogs, you will become a part of something truly special.
THE 3 REASONS WHY YOU SHOULD CONSIDER A WALKER’S DOUGHNUTS FRANCHISE
1. Product
ALWAYS FRESH, NEVER FROZEN. Our Doughnuts are NEVER frozen, then thawed back later. We make our Doughnuts FRESH DAILY, using an age-old tenchique of fermentation and good old TLC. What you get is the real thing. Real Doughnuts, made the proper way. Sink your teeth into a fresh, tender, moist Walker’s doughnut and you know you are eating something special. Our hot jam doughnuts will remind you of the roadside vendors that we all remember from the 60s and 70s. Our hot dogs are plump, juicy frankfurters made with exceptional quality and high meat content and are manufactured by a family-owned business as are our (shapely) buns. You know those old American films with the happy teenagers eating a fresh sweet glazed Doughnut, drinking their Drugstore Milkshake Malts and eating their Diner 10” Hot Dog with all the trimmings, right? THAT’S what our food tastes like!
2. People
Your enthusiasm and our enthusiasm is the rocket fuel that will take us to the stars. We haven’t got a crystal ball, but the time-honoured tradition holds true in life as in business; be prepared to work hard and smart, listen and learn and success may just come a knockin ‘. At Walker’s, from the CEO down to every single staff member, we will support you in your journey as a Walker’s Doughnuts Franchise Partner. We will be by your side for every question and every problem you encounter. Let's be honest; there will be plenty of problems and challenges to meet, but, hey, that’s business - but we will be there by your side.
3. Position
If the site does not meet our approval criteria based on our property templates, we aren’t interested. Every Walker’s site is screened for foot traffic, demographics and potential profitability. We won’t offer you a site just for the sake of it. Your success is our success.
Marketing support
At Walker's Doughnuts, you're not just opening a store - you're joining a Family! With our digital marketing power, vibrant social media, and loyal customers spreading the word, success is sweet! We back you with powerful national marketing initiatives that keep the brand buzzing across Australia and power you with proven digital tools and local marketing that drive sales and brand recognition. The result? Thriving stores, loyal communities and customers who just can't resist coming back for more Doughnut Love.
Training provided
We don't just hand you a manual and wish you luck - we walk the path with you. Our 6 week comprehensive training programme is packed with hands-on learning, laughs, and the occasional sugar rush! From recipes to rostering, service to store management, coffee knowledge and excellence, you will be guided step by step. Think of it as Boot Camp...but tastier! By opening day, you'll feel ready, supported and confident. Because building your dream shouldn't just be serious - it should be seriously Delicious.
Skills
No baking skills? No worries. At Walker's Doughnuts, there are no 5am starts (unless you want to - you're the boss!) and no need to be a pastry chef. What we are really looking for is YOU:
- A friendly face who loves people
- Great customer service and communication skills
- The ability to trust in us and our proven system
- Entrepreneurial spirit
If you can bring energy, warmth and a smile - we'll give you all the tools to succeed.
Length of Agreement
The length of the agreement will reflect the lease.
Year Business Established
2006
Year Franchising Commenced
2017
Site locations
33
History
Back in 2006, Jim (the 4th-generation from a family of amazing bakers), swapped textbooks in food technology for trays of Hot Jam Doughnuts and decided to roll family tradition into something bigger. With Rose by his side (whose Dutch roots come with the eternal brag that they invented the doughnut), Walker’s was born. From humble beginnings, queues formed, recipes sharpened, and a cult following grew. The Dutch may claim its invention, but Walker's perfected the art of the Doughnut. Truly the Manufacturers of the World's Tastiest Doughnuts!
Awards
Walker's Doughnuts' exclusive Melbourne-roasted Coffee Blend 'The Black Rose' won a medal in the prestigious Golden Bean Awards for its excellent taste, amazing body and richness.
We've won millions of hearts and loyal fans; the ONLY ones that count!
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