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Summary
Ethically sourced, trademarked wellness brand with full packaging & website. Ready to handover and start selling from home instantly.
Location Details
Australia
Operates from home and delivers Australia-wide. iSmudge products are also stocked in few select retail locations and supported by trusted business affiliates.
Potential
iSmudge is a trademarked, ethically sourced wellness brand ready for growth. With a fully functional e-commerce website, established branding, and strong supplier relationships, it’s positioned perfectly in the expanding spiritual and self-care market. Operate from home, enjoy flexible hours, and tap into Australia’s growing demand for natural, sustainable, and intention-based wellness products.
Skills
No formal qualifications are required — just a strong foundation in wellness, mindfulness, and a genuine desire to make a positive difference in the world and for the environment. Ideal for a heart-minded person with a passion for energy, intention, and helping others. Good computer, website management, social media, and marketing skills are a bonus, but passion and the vision you bring to iSmudge are what truly matter.
Hours
Choose your own hours. Online business with flexibility to work anytime or expand into stores at your pace.
Lease
Nil
Employees
Self-Employed
Reason for Sale
The reason for my sale is that I no longer have the capacity to grow iSmudge. I created it as an extension of my primary business to fill a gap in the market, helping people maintain a positive environment. While iSmudge has great potential, my primary business has expanded, and I no longer have the time to nurture and grow iSmudge as it deserves.
About the Business
About iSmudge
iSmudge is a purpose-driven business created to meet a growing need for intention-based energy clearing products in a modern, mindful way. It was born from years of experience in energy work and a deep understanding of how negative energy affects people, homes, and businesses. Seeing a gap in the market for high-quality, ethically sourced products that combine traditional smudging with the power of intention, iSmudge was created to put this knowledge directly into people’s hands.
Our exclusive product range includes traditional and smoke-free smudging options, handcrafted incense sticks, intention-based blends, Palo Santo and White Sage collections, and unique accessories designed to elevate spiritual and energetic wellbeing. Each product is paired with an intention to help customers align with their goals — whether it’s calm, clarity, protection, love, or abundance.
What makes iSmudge truly unique is its dedication to honouring the Earth, the farmers, and the ancient traditions behind its products. Palo Santo is sustainably sourced from Ecuador, supporting local reforestation projects, while our Australian-grown White Sage helps reduce carbon footprint and supports local farming communities. Every product has been selected to give back — both energetically and ethically.
The brand is built on strong foundations of integrity, education, and connection. iSmudge not only offers products but also inspires customers to understand the power of intention and how energy can shape their lives and spaces.
With an established online presence, iSmudge also offers a rewarding affiliate program, allowing like-minded businesses, practitioners, and wellness brands to share and sell iSmudge products through their own platforms, creating a wider network of aligned partners.
The business holds strong potential for growth in both retail and wholesale markets, with exclusive product blends and designs that are not available anywhere else in Australia. There is significant opportunity to expand into wellness centres, retail boutiques, and online collaborations, as well as to grow internationally.
For the right person, iSmudge offers not only a profitable and scalable business but also the chance to carry forward a brand built on purpose, authenticity, and care for the Earth and its people. It’s an opportunity to make a positive impact while growing a business that truly matters.
History
iSmudge took 12 months to bring to life, with careful sourcing of ethical products, thoughtful packaging design, and website development. The brand officially launched in November 2024, introducing its exclusive intention-based range to the market. In 2025, iSmudge began a gradual expansion through its affiliate program and a small retail rollout, laying the foundation for future growth and wider distribution.
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