About the Business

A rare opportunity to acquire Wheely Bug Toys — a multi-award-winning Australian children’s toy design and distribution business with an exceptional 30-year trading history, global supply chains, and complete location flexibility.

Location: Operate From Anywhere (Fully Remote)
Beloved by parents and retailers worldwide, the Wheely Bug™ range is a recognised nursery staple sold through a long-standing network of distributors across Europe, the USA, Australia, and Asia. The brand has been established since 1995 and continues to perform strongly with minimal owner involvement.

Key Highlights
- 30-year established brand with international recognition and multiple product awards
- Highly efficient B2B model – 100% wholesale/distribution
- Extremely low owner hours (approx. 5 hours per week, admin only)
- Fully remote operation – no premises, warehousing, or staff required
- 20-year manufacturing partnership with a US-owned factory in China providing consistent quality and reliability
- IP-protected designs meeting strict global safety standards (EN71, ASTM, AS/NZS)
- Zero current marketing activity – significant upside for a growth-focused buyer
- Ideal add-on acquisition for toy companies, importers, distributors, or e-commerce operators

Growth Opportunities
- Launch direct-to-consumer (DTC) sales and capture full retail margins
- Invest in digital marketing, social media, and influencer campaigns
- Expand distribution to untapped markets
- Introduce new designs or complementary nursery products
- Restructure USA logistics (e.g., centralised warehouse) to increase profit margins

About the Business:
Operations are simple and streamlined: managing distributor communication, processing purchase orders, invoicing, and handling shipping paperwork. Manufacturing and logistics are fully outsourced to a long-term trusted partner. The current owners are retiring, making this an ideal lifestyle business or strategic bolt-on for a larger group.

Enquire today to receive the full Information Memorandum.

Price: $695,000 plus SAV

Peter Cosgrove – Business Broker
M: 0478 172 590
E: [email protected]
P: 1300 535 932
The Finn Group