Summary
Vai Vai - Premium Perth cycling Apparel brand with Italian flair. Established ~5yrs, high-quality apparel, Italian fabrics, trusted manufacturing. Seeking a passionate cycling enthusiast to take over.
Revenue
$15,000 pa
Rent
$0 pa
Expenses
$0 pa
Net Profit
$10,000 pa
Location Details
Stock is available in Perth but can be shipped to anywhere in Australia or the world. Website is online. The Business can be scaled up, just need someone to continue with the marketing and cycling trends.
Potential
Vai Vai offers great growth opportunities, with zero overhead costs and strong manufacturing relationships. You could expand into athletic wear or MTB streetwear, diversifying the product line. Custom kits have been a strong seller, often ordered in bulk (30+ kits at a time), providing a steady income stream. There's also existing loungewear under the Vai Vai brand, which adds versatility. With a summer line already designed and included, you can quickly ramp up sales, all while running operations from home.
Skills
A love for cycling and a good understanding of the industry are key to making Vai Vai flourish. Knowledge of cycling trends and the community, along with a passion for high-quality apparel, would be perfect for driving the brand forward. An understanding of ecommerse and online sales. (Seller can offer some of htis guidence)
Hours
Due to personal circumstances the business has not been functioing since early 2023.
Online sales reflect this.
Lease
No lease required—this is an online-based business, perfect for a work-from-home/when you sleep setup.
Employees
N/A
Reason for Sale
Vai Vai was run as a side business, but I can't give it the attention it deserves. With my full focus on my branding studio and a new baby, there's simply no time left to dedicate to this brand. It's a great opportunity for someone passionate about cycling to take over and grow it with the love and attention it truly needs. The brand would benefit form someone with connections into the cycling world (ideally a bike shop to wholesale to)
About the Business
For Sale: Vai Vai - Premium Cycling Apparel Brand
Cycling is one of the fastest-growing sports and is age agnostic. Looking for a passionate cycling enthusiast to take the reins of Vai Vai (www.vaivai.cc), a well-established Perth, WA cycling apparel brand with Italian flair. "Vai Vai" means "Go Go" in Italian, and we've spent the last 7 years creating high-quality cycling apparel with an emphasis on style, performance, and community spirit. The fabrics are sourced from Italy, and our trusted manufacturer in China has been a partner for 7 years.
The Opportunity
Vai Vai has been a side hustle, with revenues fluctuating (~$20k annually) due to limited stock investment and no dedicated marketing. Despite this, we've built a solid foundation for someone ready to commit to its potential.
We have invested approximately $70k in branding and design, and everything is in place for a passionate owner to scale it up.
What You'll Get
Supply Chain & Manufacturer Relationships: Seamless transition to trusted suppliers (7-year relationship).
Custom Kit Business Potential: Custom cycling club and event options, often selling up to 30 kits for clubs, groups, and race jerseys, ready to launch. (Huge potential in this sector of the business)
Product Range & Designs: Full product catalog and an exciting new line. (~25 items)
E-commerce Website: Shopify, Professionally built ($15k value).
$30k Retail Value Worth of Stock ready for sale.
$2k Worth of Packaging including swing tags and stickers & Tissue paper.
Brand Assets: Multiple photoshoots, content and visual assets.
Social Media Presence: Established accounts with consistent messaging.
Email List (~500-700 subscribers) & Email Marketing Templates ready for outreach.
Lots of Tax and business advantages with traveling to europe exploring factories and tours.
The Brand
Vai Vai embodies the energy and passion of cycling. With a thoughtfully crafted brand identity, messaging, and a strong design package, it has everything needed to appeal to cycling enthusiasts, clubs, and events. Encouraging the cyclists to "Go Be You"
History
This was created by a cyclist (myself)
We have huge potential however just not the time or firepower to really make the impact in the market due to commitments in personal life)
Connect with us