Summary
Trusted brand, established 40+ years, based in Armadale VIC with thriving online business, annual turnover $3.4m, fully systemised, opportunities to grow both the revenue as well as additional stores
Revenue
$3,400,000 pa
Rent
$72,000 pa
Expenses
$3,178,000 pa
Net Profit
$150,000 pa
Location Details
Well loctaed in busy and upmarket retail area, destination shop with large displays, excellent product range with detailed information for parents-to-be, ample street parking
Potential
Opportunities exist to increase the range in conjunction with our long-term and very loyal suppliers, as well as the opportunity to expand the number of locations, which the current owners were going to undertake in 2026, but with the wife falling ill, that is no longer available to current owners. Full support will be available from the current owner for as long and as active as the purchaser requires
Skills
Enjoy dealing with people, particularly young families with children or children on the way. An ability to understand the products and their features, benefits and limitations and the ability to learn and then dissemenate this information to the customers. The business has an enviable reputation for conveying meaningful and helpful information to families to enable them to make the most appropriate decisions regarding what product/s suit them.
Hours
Monday - Friday: 9am - 5pm; Saturday: 9am - 4pm; Sunday 11am - 3pm
Lease
5 year lease with options
Employees
The current owners comprising husband & wife, but wife has become seriously ill and will not return to work for at least 6 months, husband struggling on his own and there are 4 experienced other staff members working a variety of part-time hours
Reason for Sale
A sad situation has arisen. The current owners had big plans for 2026, given their thriving on-line business, but a few weeks ago the wife fell seriously ill and remains in hospital for another month or two followed by an estimated 6-month rehab. The husband has been running the business on his own (with the staff), but is a full person down and also has been travelling to and from the hospital now for several weeks and cannot continue with this regime. The only option is to sell the business
About the Business
• Industry Icon: multi generational business, renowned across Australia
• Established Brand: Trusted by generations, with a loyal customer base and constant referrals
• Premium Products: Carefully curated, exclusive brands and high-quality finishes
• Personal Service: Knowledgeable, long-serving staff who provide tailored advice to every customer
• Modern Retail: One Armadale store plus a robust, automated e-commerce platform with thousands of SKUs
• Turnkey Operation: Secure lease (6 years remaining plus options), streamlined systems, strong supplier relationships
• Comprehensive Handover: The husband (current operator) will provide extensive training and support to ensure a smooth transition. If expansion is desired, he’s willing to stay involved for a fee as a consultant.
MAJOR OPPORTUNITIES
• Digital Expansion: Fully paid, integrated digital systems ready for further online growth or multi-site rollout
• Product Range Expansion: Opportunity to introduce new categories (kids’ beds, bunk beds, etc.)—suppliers sourced, ready to launch
• Multi-Site Potential: Brand draws customers from far afield; blueprint and systems ready for additional stores in Victoria or beyond
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