Summary
Reputable tourism business in iconic SA location. Strong reviews, loyal visitors, local ties, and growth potential. Ideal for those passionate about tourism, story telling, history, or hospitality.
Rent
$0 pw
Location Details
Mount Barker Road, Hahndorf
This business can be operated on line at home however operates in the main street of Hahndorf. There is no physical location for the business however prominent locations are utilised to meet guests. No property is included which reduces overheads.
Potential
Located in one of SA’s most popular tourism regions, with high year-round foot traffic
Unique offering with growth opportunities for a motivated new owner
This is an exceptional opportunity for anyone passionate about tourism, history, or hospitality who wants to step into a rewarding lifestyle business in a thriving destination.
Skills
The current business model is very hands on. involved in every aspect, leads tours, sharing history, culture, and local stories, while managing operations, bookings, marketing, and community relations. The business requires excellent communication, organisational, and safety skills. Perfect for someone passionate about history, tourism, and delivering engaging experiences that leave lasting impressions.
Good communications and listening skills with patience and flexibility required.
Community spirited and flexible.
Hours
Tours vary dependant on season. Average 3 per week across the year. Admin 5 hours pw average
Lease
No lease of any building. It is an online business, currently operated from home. which operates in the main street.
Employees
Until recently there were two contracted tour guides however one is moving interstate. Currently the long term guide is willing to continue with the new owner. She is excellent and has owned two businesses herself and uses her iniative when needed.
Reason for Sale
This established walking tour business is for sale as the owner pursues other history projects and family travel. Perfect for a hands-on owner to lead tours, share Hahndorf’s rich heritage, and grow a well-loved, community-connected business with loyal visitors and strong potential. A unique opportunity to take over a rewarding, immersive tourism venture.
The current owner lives in Hahndorf and has found it the perfect lifestyle business.
About the Business
An exciting and rare opportunity exists to purchase an established tourism business in the iconic village of Hahndorf. Hahndorf is one of South Australia’s most visited destinations, attracting over 1.2 million visitors annually. Hahndorf’s charm, heritage architecture, and vibrant cultural scene make it a magnet for interstate and international tourists.
This long-standing and reputable business has built a loyal customer base, supported by excellent reviews and repeat visitation. It offers unique walking tours that showcase Hahndorf’s rich history, culture, and character, combining educational storytelling with immersive experiences. Visitors gain memorable insights into the village’s Germanic heritage, architecture, and traditions, generating strong word-of-mouth promotion and a well-regarded brand.
The business operates as a flexible owner-operator model, ideal for someone who enjoys being hands-on and actively guiding tours. Comprehensive training and a full transition plan are provided, covering booking systems, website management, marketing, and customer engagement. Established local partnerships and strong community connections enhance the visitor experience and offer opportunities for growth, including themed tours, private bookings, and seasonal events.
With low operational costs and high growth potential, it's an excellent opportunity for a motivated owner to expand offerings, develop marketing initiatives, and build on a trusted brand. Fully equipped with procedures, online booking, and a recognizable identity, it is perfect for tourism professionals, entrepreneurs, or anyone passionate about history, culture, and storytelling.
An established reputation, operational simplicity, and expansion potential. With a hands-on approach, strong training, and clear pathways for growth, it is a rare chance to own a well-loved, high-profile business in one of South Australia’s strongest tourism destinations.
Viator,
An excellent and easy to use website which enables Get your Guide, Trip Advisor and Viator to be integrated.
• Excellent customer reviews and repeat visitation
• Located in one of SA’s most popular tourism regions, with high year-round foot traffic
• Unique offering with growth opportunities for a motivated new owner
• Strong community connections and established local partnerships
• Full training and transition support provided to ensure a smooth handover
Contact via email [email protected] for further information. A step in the right direction.
History
The business was founded in 2011, deeply rooted in the rich history of Hahndorf, inspired by a desire to share the unique stories and historical significance of the village. Initially only offered weekends and public holidays tours are offered daily within staff availability. The business now caters to Coach tours, special interest groups and educational tours which have become a profitable extension to the business model.
Involvement in SA History Festival has taken place since 2014.
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