Summary
Unique, magical, whimsical established high-end children's party venue in SE Melbourne Spanning 550m², bespoke decor Good margins, expansion ready Loyal customers, weekend events, flex lifestyle
Revenue
$400,000 pa
Rent
$50,000 pa
Expenses
$129,600 pa
Net Profit
$208,800 pa
Potential
Huge potential to elevate this already successful children's party venue! Increase party volume, secure a liquor license for adult functions, and expand into the untapped 200m² space. Introduce school holiday programs and explore corporate events. Targeted advertising will amplify growth. High-margin model, ripe for a price increase, promises strong returns. Unique, immersive experience drives bookings and opens new revenue streams.
Skills
This business suits a creative, energetic individual with strong organizational and interpersonal skills. Marketing and event management experience would be beneficial, along with a passion for creating magical experiences. Existing staff can provide support, but a hands-on, customer-focused owner with an eye for detail and a drive to grow the business will thrive. The new owner can choose to maintain the current owner's self-reliant approach or delegate to staff.
Hours
Flexible weekend hours. Current operation allows for a balanced lifestyle and extended time off.
Lease
Expires June 2027
Employees
Experienced and dedicated team, including party hosts and performers. The owner currently manages most planning and execution, but there is potential to delegate to staff for increased capacity.
Reason for Sale
After over eight successful years, the owner is seeking a new challenge and is confident that a fresh perspective can further elevate this magical venue. The business benefits from a smooth format that ensure flawless execution of every event, and the owner will provide training to the new owner. A smooth handover is a priority to ensure continued success.
About the Business
For over eight years, this exclusive, custom-designed children’s party venue in Melbourne’s vibrant South-East has been the premier destination for families seeking truly magical celebrations. This isn't just a business; it's a creator of joy, crafting unforgettable memories for children and their families. From the meticulously handcrafted props to the thoughtfully curated décor, every inch of this 550m² venue has been designed to transport guests to a world of wonder, bringing dreams to life and setting the stage for truly special occasions.
Stepping into this breathtaking space is like entering a fairytale. It’s not simply a venue; it’s a carefully constructed experience. Every corner is filled with bespoke, handmade props and whimsical details, creating picture-perfect moments and an atmosphere of pure magic. This makes it the ideal location for children’s birthday parties, multiple milestone celebrations, engaging school holiday events, and other special gatherings. The versatility of the space allows for a wide range of themes and event styles, ensuring consistent bookings and diverse revenue streams.
This venue transcends the typical party space; it's an immersive environment. Luxurious finishes, custom creations, and decorations add a personal touch to every celebration, making each event unique and memorable. This commitment to detail and quality sets this business apart from the competition. It's not an experience that can be easily replicated, giving it a distinct edge in the market and making it a standout choice for discerning clients seeking something truly special and unforgettable. Clients rave about the attention to detail and the magical atmosphere, leading to repeat bookings and glowing testimonials.
The venue enjoys consistent bookings and a stellar reputation, with word-of-mouth referrals driving much of the business. There's also significant room for expansion and growth. The current business model has already proven its success, and a new owner can capitalize on several key opportunities: increasing party volume (from the current 5 to 7 per weekend during peak season), exploring the potential of liquor-licensed events and functions, hosting engaging and themed school holiday events (workshops, performances, interactive experiences), and tapping into additional revenue streams through partnerships and collaborations with local businesses (e.g., caterers, entertainers).
History
Established in 2016, this business has become synonymous with magical children's parties in Melbourne's South-East. The Founder transformed a humble property into a fairytale venue, complete with sparkling chandeliers, a signature princess house, and an enchanted garden. Through meticulous attention to detail and a passion for creating unforgettable experiences, the business has earned a stellar reputation and a loyal clientele.
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