Summary
A trusted, beautifully branded children’s sleepwear business ready for a new owner. Fully operational eCommerce store, established customers, strong social presence & seasonal stock ready to sell.
Location Details
This business is online and can be run from any location.
Potential
~ Immediate Sales Potential – Start earning from day one with winter & summer stock ready to go.
~ Flexible & Work-from-Home – Manage orders, marketing, and growth on your own schedule. The day to day tasks can be done on a mobile.
~ Scalable & Low Overheads – Run from home with minimal expenses and high growth potential.
~ Trusted, Established Brand – Strong customer loyalty & engaged social media audience.
~ Proven Sales Success – Scaled from $2K/month to $14K/month with a simple Meta ad strategy.
Skills
No specialist experience needed! This business is perfect for someone with a passion for kids' fashion or eCommerce. Helpful skills include:
~ Customer Engagement – Responding to inquiries & fostering brand loyalty.
~ Order Management – Processing & dispatching orders.
~ Social Media & Marketing – Growing brand awareness & running simple ad campaigns.
~ Basic Business Management – Overseeing stock & supplier relationships.
~ Full handover & support included – ideal for first-time entrepreneurs!
Hours
Flexible working hours with excellent work-life balance.
Lease
No lease.
Employees
Currently run by the owner.
Reason for Sale
After years of running this business as a passion project, my children have grown up, and I’ve been offered a full-time position. Four in the Bed is now perfectly set up for someone new to step in and grow it. If you love social media, marketing, and eCommerce and are looking for a flexible business where all the hard work has been done, this is the perfect opportunity. I'm offering a full handover & 3 months of on-call support to ensure a smooth transition.
About the Business
This is a well-established, Australian-owned children's sleepwear brand that has been trusted by families for over 12 years.
This fully operational eCommerce business is ideal for a first-time entrepreneur or stay-at-home parent wanting a flexible, work-from-home income. With everything set up and ready to go, the new owner can step in and start making money immediately.
What’s Included in the Sale?
~ Fully Operational Shopify Store – Professionally designed & easy to manage.
~ Ready-to-Sell Inventory – Winter collection is stocked for Easter sales & summer stock ready for 2025.
~ Established Brand & Loyal Customers – Recognised and trusted in the Australian market.
~ Trademark & Logo Ownership – Full rights to branding.
~ Social Media Presence – Engaged audiences across Instagram, Facebook, TikTok & Pinterest.
~ Customer Email Database – Valuable list of repeat buyers & engaged subscribers.
~ High-Quality Branding & Photography – Premium product & lifestyle imagery for continued use.
~ Market Stall Setup – Equipment, signage & display stands for in-person sales events.
Why This Business is a Smart Investment?
~ Turnkey & Immediate Revenue Potential – No setup required; just start selling.
~ Proven Success – Scaled from $2K/month to $14K/month with Meta ads.
~ Minimal Overheads – Run from home with no warehouse required.
~ Growth Potential – Reintroduce wholesale, expand international sales, and increase digital marketing.
~ Full Support & Training – Owner will provide a comprehensive handover + 3 months of on-call support.
This business is primed for success, with repeat customers, strong brand recognition, and a well-optimised online presence.
If you’ve been dreaming of running your own eCommerce brand, this is a rare opportunity to take over a trusted, established business without the hassle of starting from scratch.
Serious buyers only – Enquire now for financial details & next steps!
History
Founded over 12 years ago, this children's sleepwear brand was created to provide high-quality, stylish & timeless children’s pyjamas. Over the years, it has grown into a trusted brand with a loyal customer base. Recently rebranded with a fresh identity, updated website & premium packaging, the business is now ready for a new owner to step in & scale it further. With strong supplier relationships & years of customer data, this is the perfect foundation for growth.
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