Summary
Turnkey eCom brand fully operational with $18K+ in assets, pro branding, Shopify site, Klaviyo, and $10K+ inventory. Ready to scale. Perfect for creators or first-time owners. Gold Coast.
Location Details
Ecommerce Brand, can be relocated to locaiton of your choice. Pick Up of current inventory is Gold Coast.
Potential
TOTESFUN has strong growth potential with spring/summer approaching. With $10K+ in stock, new product designs, and pro branding already complete, it’s primed for a marketing relaunch. Huge opportunity to scale via organic social, email marketing (Klaviyo is fully set up), and influencer partnerships. The brand sits in a relatively untapped niche with broad appeal across family, lifestyle, and beach markets. Ideal for someone with creative flair and time to grow a fun, product-based business into a thriving eCom brand.
Skills
This is a great opporunity for someone who wants to learn the skills of ecommerce, social media marketing and media buying. No qualificaitons needed, creativity, grit and determination a must.
Hours
Work the hours of your choice.
Lease
None
Employees
None
Reason for Sale
due to unforeseen personal circumstances with husbands health, we’ve made the difficult decision to list the business for sale. I also run a growing coaching business and need to streamline where my focus goes. This brand has been thoughtfully built and is ready for someone with the time, energy, and creativity to take it to the next level. It’s a reluctant but intentional sale to ensure the brand reaches its full potential.
About the Business
TOTESFUN is a professionally built, Australian lifestyle eCommerce brand specialising in fun, functional, and beach-friendly bags. Designed to solve real-life problems for active families, parents, and gift buyers, the products blend style with practicality. The hero product is a versatile tote bag that’s washable, durable, lightweight, and easy to pack.
The business is 100% online, built on the Shopify platform, and includes Klaviyo email marketing automation, social media assets, supplier relationships, and over $10,000 worth of inventory ready to ship. This is a product-based business with low operational overheads, no employees, and scalable logistics. A printer and shipping supplies are included for those who wish to run fulfilment from home, though it can be easily outsourced to a 3PL.
TOTESFUN’s audience includes:
Gift buyers who want practical, high-quality presents
Coastal and suburban families looking for bags that can keep up with their active lifestyle
While marketing activity has paused over the past few months due to personal circumstances, the brand has been built with long-term growth in mind. There is already a detailed social media strategy in place, strong brand identity, and untapped marketing channels such as influencer partnerships, paid ads, and user-generated content.
What makes TOTESFUN unique:
Professionally designed brand identity and cohesive digital presence
Targeted niche in a relatively blue ocean space with few direct competitors
Easy-to-understand product with clear problem-solving benefits
Built with systems that align with popular coaching programs (like Ecom Capital), saving a new owner over $25,000 in setup and mentoring costs
This is not just a product listing — it's a ready-to-scale brand. With the beach and outdoor products, the upcoming spring/summer season is the perfect time for a new owner to step in and scale. The foundation is already laid — from supplier connections and product designs to email flows and content templates.
This business is ideal for someone who:
Has time, energy, and creativity to commit to growth
Is a solo founder, creator, or digital marketer looking for a DTC brand
Wants to skip the build phase and start selling now
May be enrolled in or considering an eCommerce coaching program
Understands the value of brand, community, and lifestyle positioning
This is a clean, flexible, and proven model with room for both personal creativity and financial upside.
History
TOTESFUN came about from joining an Ecom Accelrator. I was originally going to products alinged to my coaching business and during the process when I needed to replace my beach bag found this amazing product and ran with it. With my husband going through a cancer journey last year between him, 3 girls and 2 business I do not have the capacity to give TOTESFUN the focus it truly deserves moving forward hence the sale. We have already done over $46K in revenue and are about to hit peak selling season.
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