Summary
Are you ready to own and run a vibrant sports store serving the sporting needs of the local community? SportsPower is looking for enthusiastic business owners to bring a brand-new store to Geelong.
Location Details
A vibrant regional city experiencing rapid growth, known for its strong community spirit and family-friendly atmosphere. Partner with us to secure a prime location that meets your business needs and ensures a solid foundation for your success.
About the Opportunity
** Bring the Power of Sport to Geelong in Victoria!**
Are you ready to combine your love for sport and retail into a vibrant business? SportsPower, Australia’s local sports store, is seeking enthusiastic and community-focused individuals to open a new greenfield location in Geelong.
About SportsPower
At SportsPower, we are driven by a shared passion to create a fun, fit, and healthy Australia. As a part of our network, you’ll be joining a vibrant community of like-minded entrepreneurs who believe in the power of sport to bring people together and enhance lives.
As a SportsPower member, your local store will benefit from expert advice, local knowledge, and access to a comprehensive product range, including footwear, clothing, fitness equipment, sporting gear, and much more. Our stores are designed to meet the needs of their local communities, with products and services tailored to support active lifestyles.
At SportsPower, we are 'Your Local Experts.' Our independent, locally owned and operated stores take pride in providing personal, informed, and committed service, something only a locally owned store can offer. By joining us, you’ll be part of a network of owners who are passionate about sports, fitness, and their communities. Each store team is dedicated to sharing their expertise and local knowledge to ensure they meet the unique needs of their customers.
Every member of the SportsPower network benefits from our shared resources, including marketing support, exclusive product deals, and access to cutting-edge retail technology. As part of our growing brand, your store will be positioned for long-term success with the backing of a trusted and recognised name in the industry.
Joining SportsPower means you’re not just opening a store; you’re becoming part of a
community of passionate experts committed to making sports and fitness
accessible for all Australians.
Be Part of Something Bigger
At ARL, people come first – whether it’s our members, our support office team, or the customers we serve. We’re dedicated to helping our members thrive and supporting local communities across Australia.
Enquire today and take the first step toward opening SportsPower Geelong!
Marketing support
As a SportsPower store owner, you’ll benefit from the strength of a national brand supported by comprehensive marketing programs. Our in-house team delivers fully integrated campaigns across TV, radio, digital, social media, and print, ensuring high visibility and consistent customer engagement. You’ll also receive access to customisable local area marketing materials, giving you the flexibility to connect with your community while staying aligned with national messaging.
Training provided
New store owners are supported every step of the way with a comprehensive induction program and ongoing business development support. This includes guidance on store setup and design, brand standards, visual merchandising, and seasonal product planning. You'll also receive training in our POS and ecommerce systems, access to supplier programs, and ongoing promotional calendars. Whether you're new to retail or an experienced operator, we provide the tools, resources, and support to help you succeed from day one.
Skills
We’re seeking a partner who:
• Has a passion for retail and building community relationships
• Possesses strong communication and customer service skills
• Is ready to make a financial investment in building and operating a store
• Can commit to ARL Brand Standards and operational excellence
History
In 1978, a group of 8 independent sporting retailers had the foresight to see an opportunity and the courage to go for it. They formed a co-operative called ‘Sports Star’. Their idea was simple – operating as a group offered greater advantages than trying to survive as individual retailers.
So successful was this new strategy that other independent retailers wanted to get on board and with a rapid growth in membership came a new name ‘City & Country Sports’ which in 1985 became SportsPower.
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