Summary
Daylesford Wine Tours is renowned, award winning tourism business in the Daylesford & Macedon Ranges region, having been successfully delivering high-quality wine tours for the last 12 years.
Location Details
Daylesford & Macedon Ranges
Operates from a highly visible office & driver depot in the heart of Daylesford. The tour bus is permanently parked on-site, with visitors often dropping in for tour info. The space is fully equipped for daily operations and leased at a minimal rate.
Potential
Unlock the potential of a well-established wine tour business with endless opportunities for expansion. With strong brand recognition and a fully optimised digital presence, this business is primed for growth into new regions, corporate events, and exclusive high-end experiences.
Leverage an existing luxury 16-seater bus, streamlined booking system, and industry partnerships to scale offerings, introduce new tour concepts, and tap into underdeveloped markets. A turnkey opportunity for a lifestyle business with high growth potential.
Skills
Running Daylesford Wine Tours requires no special qualifications—just great organisation, communication, and a passion for tourism or wine. The business operates efficiently with minimal effort, thanks to a streamlined booking system and experienced tour guides.
Perfect for a couple, lifestyle seeker, or entrepreneur, this flexible business offers 5-10 hours of work per week, with room to grow. Whether you’re hands-on or prefer to manage remotely, this turnkey opportunity makes success easy!
Hours
Operate with 5-10 flexible hours per week, Monday–Friday for admin; weekends run smoothly with experienced guides.
Lease
The 16-seater bus is owned; the only lease is for the depot, negotiated yearly at a minimal charge with the owners.
Employees
Operates with a small team of experienced driver-tour guides who run the tours on weekends. Admin tasks, bookings, and marketing require just 5-10 flexible hours per week. The owner can choose to run tours themselves or rely on the existing team.
Reason for Sale
The business is for sale due to a change in personal circumstances and relocation. The current owner is ready to pass on this thriving venture to someone who can capitalise on its strong foundation and significant growth potential. A turnkey opportunity awaits!
About the Business
Daylesford Wine Tours is a well-established tourism business offering immersive wine, beer, and spirit experiences in the Daylesford and Macedon Ranges. Founded in 2011, it has built a strong reputation for delivering high-quality tours that celebrate the region’s rich artisanal heritage.
Products and Services - offers a range of tailored tours:
Classic Day Tour – A full-day experience at wineries, breweries, and distilleries with tastings and insights.
Morning & Afternoon Tours – Shorter options for visitors with limited time.
Private Tours – Customised group itineraries for exclusivity.
Corporate Packages – Specialised tours for team-building and client entertainment.
Hens Wine Tour – A fun, celebratory package for pre-wedding groups.
Each tour is led by local expert guides, offering engaging insights into the region’s best producers. Gift vouchers are also available.
Customer Base - attracts a diverse mix of customers, including:
Wine Enthusiasts – Passionate explorers of new wines and production techniques.
Tourists – Visitors looking for authentic local experiences.
Corporate Clients – Businesses hosting team-building or client events.
Celebratory Groups – Hens parties and special occasions.
A strong digital presence with 15,000+ social media followers across Instagram, Facebook, YouTube, and LinkedIn ensures high engagement.
What Makes It Unique?
Only Wine Tour Operator in Daylesford & Macedon Ranges – The only dedicated tour business based in and regularly servicing the region, with deep local connections.
Established Reputation – 12+ years of 5-star tours, ranked #1 in Food & Wine in Daylesford on TripAdvisor.
Comprehensive Tour Offerings – Flexible, high-quality experiences for different customers.
Professional Local Guides – Passionate experts enhance every tour.
Seamless Booking System – Modern Squarespace website with Checkfront integration for easy reservations.
Why It’s a Great Investment
This turnkey business has low overheads and is ready for immediate operation with strong growth potential.
Proven Profitability – Margins exceed 50%, with $50-$80k+ net income annually for just 5-10 flexible hours per week.
Growth Potential – Expand into new regions, introduce new tour offerings, and develop high-end tourism partnerships.
Strong Brand & Marketing – Established branding, optimised website, and prime signage locations ensure high visibility.
Fully Equipped – Includes a luxury 16-seater Iveco bus, integrated IT systems, and an experienced tour guide team to manage operations.
History
Founded in 2011, Daylesford Wine Tours has grown into the premier wine, beer, and spirit tour operator in the Daylesford and Macedon Ranges. With a focus on authentic local experiences, the business has built strong partnerships with wineries, distilleries, and breweries, earning a 5-star reputation and ranking #1 in Food & Wine in Daylesford. Over the years, it has expanded its offerings, modernised operations, and become a top attraction in the region.
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