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Summary
Third Wave BBQ restaurants offer a unique blend of AMERICAN BBQ cuisine while injecting theatre into the dining experience. World-leading social media reach drives sales
Royalties
7% of gross
Marketing Fees
5% of gross
Location Details
The restaurant is a destination. Can be located in high foottraffic areas and as a travel destination.
About the Opportunity
Third Wave BBQ is one of Australia’s fastest-growing restaurant groups, redefining casual dining through premium American BBQ, burgers and theatrical food experiences that dominate social media. With over 4 million followers and around 200 million monthly views across our platforms, we’re among the most viewed food brands globally. Founded in Melbourne, we’ve built a loyal national following through innovation, quality and consistency. Each venue combines world-class smoked meats, unique signature dishes like Thor’s Hammer and Hogzilla, and an atmosphere that keeps guests coming back.
Our franchise model is designed for strong returns, supported by end-to-end systems, comprehensive training, operational excellence and market-leading marketing. We’re expanding rapidly across Australia with both franchise and corporate stores, backed by a seasoned team focused on long-term success, brand equity and profitability. Third Wave isn’t just a restaurant — it’s a proven, viral food brand built for the future.
Marketing support
We handle all organic marketing across major social channels, PR outreach and paid direct-response campaigns that drive bookings, events & promotions. With 4 million+ followers and ~200 million monthly views, our social media delivers unmatched exposure. We also manage local marketing and film professional content for every venue, including local SEO and Google Business optimisation, review management, email/SMS CRM, influencer partnerships, and grand-opening launch kits. Marketing-fund reporting ensures franchisees stay informed and aligned.
Training provided
2 weeks in our venues, 1 week in-store at opening, plus a 3-day follow-up within 4 weeks. Ongoing HQ support ensures success.
Our program includes a structured curriculum with certification, full Operations Manual covering SOPs, food safety, WHS and service, pre-opening playbooks, POS, inventory and finance training, recruitment toolkits, launch marketing support, and dedicated field visits for coaching and audits. You’ll also access peer groups, webinars and refreshers, all aligned with the Franchising Code of Conduct.
Skills
Preferably, previous business experience or
Experience in the hospitality business
Year Business Established
15
Year Franchising Commenced
2023
Site locations
5
History
Since opening in 2010, Third Wave BBQ has transformed Melbourne’s dining scene. More than a restaurant, it’s a stage for food theatre — blending authentic American BBQ with creativity and flair. Every dish is expertly crafted and visually striking, turning each meal into a multisensory experience that delights sight, taste and imagination. At Third Wave, we don’t just serve food — we create moments guests never forget.
Connect with us