About the Business

A mission-driven, socially aligned brand delivering biodegradable, organic cotton incontinence products — including adult pull-ups and slips — to an underserved but growing market. With strong environmental credentials, high margins, and increasing B2B and aged care demand, the business is primed for expansion.

This is a rare opportunity to acquire a future-focused brand that’s NDIS registered, clinically backed, and ready to scale with minimal further investment.

Key Features:

- Organic cotton & biodegradable materials

- Gentle, hypoallergenic, and eco-friendly

- Strong alignment with aged care & NDIS sustainability priorities

- NDIS registered (ID: 4-J58IXB5, Class of Support 0103)

- Zero lead time – stock is available for immediate distribution

- Supported by clinical validation through Perth Integrated Health

- Well-established branding, logo, packaging, and digital assets


What’s Included:

- 240,000 units of stock on hand (valued at approx. $650,000 RRP)

- 50% pull-ups / 50% slips

- 43 pallets in Perth + 2 additional containers stored in China (no holding cost)

- Branding, website, packaging designs & IP

- NDIS registration & website built for NDIS participants

- Supplier & manufacturer introductions

- Full product and business handover support


Financials:

- Average wholesale unit cost: $0.50

- Average RRP per unit: $2.10

- Gross profit margin: ~76%

- Stock value at RRP: $650,000


Asking Price: $250,000 (includes stock, brand equity, IP, and growth potential)


Ideal Buyers

- Aged care operators

- Distributors & wholesalers

- Eco-aligned pharmacy networks

- Government/tender suppliers

- Social enterprise & ESG-driven organisations