Summary
My Surf Shot offers a debt-free surf photography marketplace with proven traction, scalable tech, and multiple high-growth opportunities beyond the $218K ask price. High ROI potential.
Location Details
My Surf Shot is fully operational across Australia with a scalable platform designed for seamless international expansion. It targets high-value surf markets globally, tapping into booming surf tourism hubs for vast growth opportunities.
Potential
Currently, the business is lean, operating primarily with the founder and a small team focused on platform development and marketing partnerships. Additional operational roles are managed through strategic partnerships and outsourced services, ensuring low fixed costs. Expansion plans include scaling the team as revenue and market presence grow, targeting strategic hires in marketing, technology support, and customer service to support rapid growth across Australia and internationally
Skills
The founder personally developed nearly all platform features and operations, with no internal team being transferred. Supplier contacts for marketing and UX design, plus a freelance developer, will be provided to ensure continuity and facilitate rapid ongoing development and marketing support post-sale. This lean approach minimizes overhead while maintaining access to skilled resources.
Hours
Operations run flexible hours based on project and market needs, with founder available beyond standard hours.
Lease
Remote with no physical office lease, minimizing overhead and enabling national and international scalability.
Employees
Founder developed almost all platform features solo. No employees transferred. Supplier contacts for marketing, UX, and freelance developer will be shared to ensure smooth ongoing support post-sale and lean operations.
Reason for Sale
I lack the resources to grow the business, but as a passionate surfer, I want to see it become popular in Australia. It's a product I deeply miss here—a dedicated surf photography marketplace connecting surfers to their epic waves.
About the Business
My Surf Shot is Australia’s first dedicated digital marketplace for surf photography and videography, built with a modern and scalable React.js/Node.js platform. It connects surfers with professional photographers, streamlining discovery and purchase of high-quality surf photos and videos with secure payment processing through Stripe and automated watermarking protection.
The platform targets a global community of 7.1 million surfers across key markets including Australia, the US, New Zealand, Indonesia, Portugal, and France. Market validation comes from established players like Surf Mappers Brazil, which achieved 3.8% market penetration with strong willingness to pay a 20% platform fee.
The marketplace generates revenue primarily via a 20% fee on photo and video sales, complemented by ancillary services such as print-on-demand surf gear, affiliate commissions from related equipment, premium subscriptions, and targeted advertising partnerships.
Despite early traction with 60 unique buyers and $1,763 in revenue without marketing, the platform’s poised for rapid growth. Its modular technology supports international scalability, while the clean, mobile-optimized UX addresses usability issues noted in existing surf photography platforms.
Growth opportunities abound in adjacent markets like skateboarding, snowboarding, mountain biking, and community sports photography, with a combined total addressable platform enterprise value exceeding $38 million.
The business operates leanly with founder-led operations, leveraging trusted freelance developers and marketing suppliers, minimizing fixed overhead. Its hands-on management approach allows for cost-effective scaling and superior market responsiveness.
My Surf Shot offers investors a chance to own a cutting-edge, niche digital marketplace supported by validated market demand, scalable technology, and significant expansion potential both in Australia and internationally.
History
As a surfer, I wanted to simplify connecting with photographers to capture epic waves and help others do the same. Inspired by a validated international platform, I found its user experience frustrating and decided to create a better, Australia-focused marketplace. After developing the platform myself, I validated product-market fit and am now seeking partners to accelerate growth and expand reach.
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