Summary
Alera Active was started in Jan of 2025 to empower women in their bodies by providing affordable activewear for all. Selling with trademarked name and all remaining stock ($18kRRP) included in price.
Revenue
$2,000 pq
Expenses
$300 pq
Location Details
Stock is located 20 mins north of the CBD, with sales all occurring online.
Potential
This business has the potential to skyrocket in a big field of activewear with both men's and women's wear potential to grow. With stock provided along with the up and running website only thing that needs to be done to grow is marketing.
Skills
The skill needed to be successful in this business is time management and consistency, with both qualities being a staple of running any business. In terms of this one time management allows you to organise time to balance between marketing, communication with manufacturers and fulfilling orders. Consistency being a staple to get far in any business, persistence in business allows the brand to go far and make money.
Hours
The brand runs 24/7 as it is an online business, time working on it can vary due to different marketing strategies.
Lease
No lease
Employees
No employees
Reason for Sale
Reason for selling the brand is due to running another business as well as being a uni student. So ultimately selling for the fact that I personally have too much on my plate to keep up with everything.
About the Business
Alera Active is an activewear brand that has started early 2025 mainly selling women's activewear with potential to expand to men's wear as well. It targets anybody that wears activewear, with affordable prices which anybody can get around.
It is a great investment as it is a startup meaning it can be moulded to have any brand image that is desired, alongside that the brand name is trademarked and all registered correctly so there are no complications in sales.
History
This business came about from a late night idea which came to life, it has been in operation for upwards of four months with little marketing it made upwards of $2000 in sales meaning with the right marketing it has the potential to expand massively.
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