About the Opportunity

About S30

This S30 Fitness Studio is part of Australia’s most thrilling group training network.

It offers an immersive, nightclub-inspired fitness experience that distinguishes it from traditional gyms. Located in Perth Metro, Western Australia, this studio is fully operational, has positive cash flow, and benefits from a nationally recognised brand redefining the group fitness landscape.

S30 Brand Values

• Innovation: S30 reimagines the fitness experience by blending high-intensity, progression-based strength and conditioning classes with state-of-the-art lighting and sound, creating a unique “sensory training” environment akin to a nightclub.
• Community: The brand is built on inclusivity, breaking down gym stigma and fostering a strong sense of belonging through in-studio activations and community events.
• Results-Driven: Expert coaches designed every class, utilising S30’s proprietary weight-tempo-time technique, ensuring members experience continual progression and tangible results.
• Scalability: S30’s identity and systems are designed for growth, facilitating seamless expansion into new locations and related verticals, such as apparel and equipment.
Market Opportunity
• Booming Boutique Fitness Sector: Demand for immersive, coach-led group training is surging in Australia and the Asia-Pacific region, with S30 at the forefront of this trend.
• Proven Franchise Model: S30 Cockburn opened cash flow positive and is supported by a robust franchise system, standardised processes, and ongoing head office support.
• Rapid Brand Expansion: With over 12,500 members in Australia and an ambitious rollout plan targeting 175+ locations nationwide in the next five years, S30 is a growth brand with momentum.
• Local Market Demand: This Perth Metro suburb is experiencing strong population growth and increasing demand for premium fitness experiences, while local Council investments in recreation infrastructure highlight the area’s long-term potential.
• Competitive Differentiation: S30’s immersive environment, unique training methodology, and strong member retention rates set it apart from traditional gyms and boutique offerings.
Business Potential
• Improving Financial Performance: This S30 studio launched as a cash flow positive business, reflecting the strength of the brand and the local market.
• Turnkey Operation: The studio is fully fitted with the latest equipment, has state-of-the-art machines and free weights, custom lighting, and sound systems, and benefits from established operational systems and a loyal member base.