Summary
Profitable wellness brand with 90% GP, recurring revenue, low overheads, 50+ licensees, 10x ROAS. Fully systemised & scalable. Work-from-anywhere. Serious buyers only.
Revenue
$272,000 pa
Rent
$0 pa
Expenses
$157,000 pa
Net Profit
$115,000 pa
Location Details
WHOLE OF AUSTRALIA
Home-based business model with licensees operating across Australia and the UK. Proven concept in New Zealand and the United States. Can be run from home anywhere in the world. Fully remote, low overheads, and no physical premises required.
Potential
This is a rare opportunity to scale a well-loved, systemised health brand. With a 10x return on ad spend and a 20% sales close rate, expansion is as simple as increasing ad spend or hiring sales reps. International growth is virtually untapped, with proven organic interest from the US, NZ and UK. The model is ready to scale with no additional infrastructure. Perfect for a buyer who wants to grow an impact-driven business without starting from scratch.
Skills
This business suits someone with sales, marketing, or community-building experience—but no formal qualifications are required. A passion for health and wellness helps, as does the ability to build relationships and support others. All systems, training, marketing funnels, and support processes are automated and in place. Ideal for someone who wants a lifestyle-friendly, purpose-driven business that makes a real impact.
Hours
Owner currently runs it 2 days/week. Flexible hours. Can be scaled with more time or kept lifestyle-friendly.
Lease
N/A
Employees
No employees. 50+ licensees operating independently across Australia & UK.
Reason for Sale
After nearly a decade building a purpose-driven business that empowers others and promotes a whole food lifestyle, the current owner is ready for a new season of life. Operating just 1–2 days per week, they believe the business is ripe for new energy and focus. With a well-established, fully systemised model and strong recurring revenue, this is an exciting opportunity for someone ready to take a proven concept to the next level.
About the Business
This is a unique opportunity to own a fully systemised, proven business model in the health and wellness space—without needing to manufacture products, manage a team, or hold inventory.
The business operates on a licensing model, empowering everyday people to start their own home-based micro-bakeries using gluten-free, wholefood recipes under a well-respected brand. These licensees pay a one-time license fee plus an ongoing monthly membership, providing predictable recurring income for the business owner.
With over 50 active licensees across Australia and the UK, and proven traction in the US and New Zealand, the brand has strong international potential. All revenue is derived from licensing and membership—there are no physical goods or fulfillment required.
The systems are all built:
Ads, landing pages, nurture emails, webinars
Structured onboarding and compliance training
Food safety documentation
Sales and marketing scripts
A custom-trained AI assistant that creates brand-specific content
Tech stack hosted on Kajabi (fully transferable)
The business has consistently achieved a 10x return on ad spend, a 20% close rate on licensee calls, and gross profit margins over 90%. It is a values-led, lifestyle business that can be run part-time from anywhere in the world, with massive potential for further growth if the new owner chooses to scale.
With over 335 licences sold to date and a highly engaged community, this is more than just a business—it’s a movement that empowers others to build purpose-driven, home-based income streams in a growing health-conscious market.
Perfect for someone with a passion for health and business who’s looking for a scalable asset, recurring revenue, and a flexible, work-from-anywhere lifestyle.
History
Founded in 2016, this business emerged from a personal passion for clean, gluten-free, wholefood living. What began as a home-based baking venture quickly evolved into a national licensing model, empowering individuals to run their own micro-bakeries under an established brand. Over nearly a decade, it’s grown organically through word-of-mouth, social proof, and strategic collaborations with wellness leaders.
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