Summary
A rare opportunity to acquire a thriving eCommerce brand with enormous potential for scale. A unique product in a niche market with minimal competition, an excellent investment for entrepreneurs.
Potential
Limited direct competition:
There are comparatively few established brands in the baby lounger category.
Significant growth potential:
As the baby products market continues to expand, a growing number of parents are turning to online shopping, creating ample room for future scalability.
Influencer Partnerships:
Collaborating with mummy bloggers, parenting networks, or micro-influencers
Opportunity To Extend Product Line:
Adding swaddles, bibs, clothing or other complementary items
Skills
General e-commerce, digital marketing and familiarity with baby product guidelines. No special certification needed but attention to detail regarding safety disclaimers is key.
Hours
Our ecommerce store operates 24/7, allowing customers to shop at any time, any day of the week.
Employees
Single individual handling ads, fulfillment, customer service and website updates. Ideal for a stay-at-home parent or e-commerce entrepreneur looking to build a solid business.
Minimum current hours for owner/operator 3-4 hours a week.
About the Business
A rare opportunity to acquire a thriving eCommerce brand with strong foundations and enormous potential for scale. This business offers a unique product in a niche market with minimal direct competition, making it an excellent investment for growth-minded entrepreneurs.
Why This Business?
Fully online & location-independent – Run it from anywhere in Australia or worldwide.
Proven profitability – Consistent sales and profits in 2023 & 2024, with another strong year projected.
Scalable brand – Untapped potential in new products and expanded marketing efforts.
Established presence – Featured on Mum’s Grapevine, a trusted Australian parenting platform.
What’s Included?
Fully operational Shopify store with a mobile-responsive design.
Existing inventory included in the sale price.
Automated marketing systems via Klaviyo, plus ready-to-scale Facebook & Google Ad accounts.
Comprehensive handover – Two weeks of training to ensure a seamless transition.
Strong customer trust – 100% satisfaction with numerous glowing reviews.
Unique Selling Points
Minimal competition – Few established brands in this category.
High-growth industry – Online shopping for baby products continues to expand.
Sustainable materials – Tencel® mesh, organic muslin and linen covers.
Parent-friendly design – Machine washable, hypoallergenic and easy to maintain.
Safety-focused – Clear disclaimers for supervised use, backed by certifications (OEKO-TEX, GOTS, GRS, ISO 9001).
With more time and marketing investment, this business is poised for significant expansion. If you're looking for a profitable, scalable, and socially responsible brand, this is your chance to take it to the next level.
We love this brand but we have another business that takes up a lot of our attention and we can't give this one the love it needs to scale.
Interested? Contact us for more details.
History
Established in March 2023, this eco-friendly baby lounger business was born from the owner's personal experience and quickly carved a niche among parents seeking safe, sustainable and high quality products for newborns. Operating via a fully functional Shopify store with automated marketing, a Mum's Grapevine feature, and multiple 5-star reviews, it has generated over $57K in sales. Driven by quality, innovation and customer satisfaction, it presents a turnkey opportunity that can be managed from anywhere.
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