Summary
An e-commerce fitness accessories brand selling premium CrossFit and training gear. Has both retail & wholesale customers—perfect for a fitness or e-commerce buyer seeking a turnkey business.
Revenue
$3,437 pa
Rent
$0 pa
Expenses
$2,155 pa
Net Profit
$1,282 pa
Location Details
This is an online business with stock located in Brisbane and Melbourne.
It can be run from anywhere in Australia.
Potential
One Percent Fitness has strong growth potential via influencer partnerships, expanded product lines, and scaling wholesale accounts. The brand has traction in the CrossFit and functional training market, with loyal customers and repeat business. With low overheads and a solid foundation, it's ideal for an ambitious buyer ready to scale e-commerce, grow B2B sales, or build a larger fitness product ecosystem.
Skills
No specific qualifications required—just a passion for fitness and basic e-commerce knowledge. Skills in digital marketing, wordpress, social media, or wholesaling will help grow the business faster. Easily run solo or as a side hustle. All operational guides, branding, and supplier contacts will be handed over to ensure a smooth transition for a new owner of any experience level. Will provide one on one training to explain online website managements and order processing.
Hours
Flexible to fit into anyones schedule. Requires minimal work to maintain. Approximately 30min to an hour a day at most.
Lease
Not applicable - Can be run from home.
Employees
Self employed. No requirements to hire employees as is.
Reason for Sale
Originally launched as a side hustle with a fitness friend. However, due to significant life changes and other commitments, we no longer have the time to grow the business. It deserves someone who can give it the attention it needs to reach its full potential.
About the Business
One Percent Fitness is an Australian-owned fitness accessories brand focused on the CrossFit and functional training market. The business operates online through a professionally designed e-commerce store with a word of mouth customer base across retail and wholesale. Key products include high-quality thumb tape, double under skipping ropes, and excellent knee sleeves. We supply several Crossfit gyms with their tape and chalk needs and are continue to get word of mouth sales due to our excellent quality and great pricing points. The business is very lean, easy to run, and set up for scalable growth.
History
Founded in 2023, One Percent Fitness was created out of a passion for performance training and a gap in the market for durable, athlete-approved accessories that don't cost an arm and a leg. After early traction and product validation, we built a web-based store and began selling nationwide. The brand has developed strong visuals, reliable suppliers, and happy customers—with zero ad spend to date. Everything is in place for a buyer to take it to the next level.
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