Summary
Profitable Baking & Cake Decorating Platform | AUD 500K Revenue | 45% Profit Margin | Strong Recurring & Event-Based Income
Revenue
$535,000 pa
Rent
$0 pa
Expenses
$282,000 pa
Net Profit
$253,000 pa
Location Details
Owner works from home, can be located anywhere to run this business
Potential
Future Growth Potential
International Expansion: Leverage brand equity to scale events in the US and UK
Online Education: Develop more evergreen and on-demand video courses
Subscription Box Growth: Expand into new markets
Media & Sponsorship: Broaden partnerships and explore branded content streams
Events: Build on momentum for mid-size regional events and deepen local community engagement
Skills
The business can be run from anywhere & does not require baking or cake decorating expertise. The current owner does not teach content; instead, all workshops and courses are taught by external industry professionals.
VA : With the business for 4+ years, manages admin, customer service, online event setup, and day-to-day operations
Event Support: Two Sydney-based event coordinators able to manage logistics independently
Magazine & Marketing: Managed by an OBM; supported by 2 VAs
Hours
Owner: Works ~8–10 hours/week, focusing on strategic partnerships, sponsorships, and high-level oversight
Lease
Nil rent or lease
Employees
OBM, 2 x VA. Total of 10-15 hours per week
Reason for Sale
Reason for Selling: The current owner is selling due to a shift in personal circumstances. With her husband now working away full-time and with increased family responsibilities, she is looking for a new owner to build on ACDN’s solid foundation and drive its growth. Additionally, after 13 years of developing ACDN, she feels the time is right for fresh leadership to take it to its full potential.
About the Business
The business can be run from anywhere and does not require baking or cake decorating expertise. The current owner does not produce content; instead, all workshops and courses are created by external industry professionals. A highly capable virtual assistant, with over four years of experience, manages day-to-day operations and is open to staying on post-sale. The transition will be supported by the current owner to ensure a smooth handover, making this a suitable acquisition for digital marketers, operators of event or subscription businesses, or those seeking a scalable lifestyle business.
2. Financials and Business Model
Revenue: ~ 500,000 a year
Profitability: 45% profit margin (excluding owners' wages)
Growth Trends: ACDN has sustained year-over-year revenue growth, with an expanding international audience and increasing engagement from new customers.
Revenue Breakdown
Affiliate Sales: Collaborations with leading baking suppliers drive consistent revenue through advertising and affiliate partnerships.
Advertisements: Monetized through strategic ad placements on Google and Meta, leveraging ACDN’s high-traffic website and social media platforms.
Subscription Services: Offers tiered memberships granting access to expert tutorials, an engaged community, and exclusive resources.
Subscription Box: A quarterly curated box featuring trending products and tools, providing recurring income through a loyal subscriber base.
Events: ACDN organizes high-profile industry events across Australia, the USA, and the UK, generating revenue through sponsorships, ticket sales, and partnerships.
Digital Magazine: Cake! Magazine, published quarterly since 2013, has an international readership across 120+ countries and attracts advertising revenue from global brands.
Additional Revenue Streams: Online workshops (live and pre-recorded), merchandise sales, and exclusive collaborations with industry professionals further diversify income.
History
Founded in 2012, the Australian Cake Decorating Network (ACDN) is a leading digital platform catering to the vibrant baking and cake decorating industry. As a hybrid business model, ACDN integrates content, community engagement, and monetized services to drive substantial revenue. The network provides resources, tutorials, and membership benefits for cake decorators and bakers worldwide, solidifying its reputation as a trusted leader in the industry.
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