Summary
Bluey Security Co. is a proven Australian Shopify store in the booming home security niche. - $195K sales - 25% profit margins - Afterpay integrated - Proven Meta ads - 100% Dropshipping
Revenue
$195,000 pa
Expenses
$146,250 pa
Net Profit
$48,750 pa
Location Details
100% Online Branded Dropshipping E-commerce Business, run from anywhere in Australia or the world with an internet connection.
https://blueysecurityco.com.au/
Potential
Key growth opportunities for a buyer include:
Restarting Meta Ads: Proven creatives and campaigns ready to run.
Geographic Expansion: Launch into New Zealand and capitalise on
summer season demand.
Diversified Paid Traffic: Introduce Google Ads and Microsoft Ads to
capture high-intent buyers.
New Product Launches: Expand the catalogue with additional
security technology and accessories.
Partnerships & B2B: Opportunity to establish partnerships with
security installers or resellers.
Skills
E-commerce Experience
Hours
The store can be maintained in 5–7 hours per week, with more time needed if the buyer chooses to actively scale ads.
Lease
The store is operated via Shopify on a basic plan for $499/year.
Platform & Subscription Fees total $167/month
Employees
No Employees
Reason for Sale
The current owner is focusing on scaling another e-commerce brand and
expanding into property investment. This creates an opportunity for a new
owner to take over a proven, profitable store that has strong foundations
and significant growth potential.
https://blueysecurityco.com.au/
About the Business
https://blueysecurityco.com.au/
Bluey Security Co. is an established, turnkey Shopify brand in the Australian home security market. Operating for over two years, it has built a loyal and returning customer base while generating A$195,000 in lifetime sales. With proven products, strong branding, and optimised high-converting product pages, the business is positioned for significant scale as demand for home security continues to grow.
Key Metrics:
Revenue (Sept 2023 – Sept 2025): A$195,129.61
Last 12 Months: A$70,000+
Average Order Value (AOV): A$175.70
Gross Profit Margin: ~25% (20–30% range)
SDE (Seller’s Discretionary Earnings): ~A$48,782
Orders (TTM): 1,119
Returning Customer Rate: 11.07%
Refund Rate: 3.3%
Fulfilment: 100% dropship model via Zendrop, eBay Australia & AliExpress suppliers
Price range & terms
Asking Price: A$49,500 (negotiable) NOW $27,999!
Structure: 100% upfront
Type: Asset sale only (no liabilities, stock, or working capital)
Conditions: As-is turnkey sale
Support: Capped 7 business days handover
No earn-out, no ongoing obligations.
Aiming to complete within 14 days via escrow
What’s Included
Store & Website: Fully optimised Shopify store (Impact theme, apps, settings, high-converting product pages, MP4 video/GIF integrations, customer reviews).
Digital Assets: Domain, DNS, branding kit (logos, style guide, images, videos), proven ad creatives.
Marketing Infrastructure: Facebook Page, Instagram, Meta Business Manager (pixel, audiences, verified), Klaviyo (email/SMS lists & flows).
Supplier Network: Verified supplier accounts with contacts, lists, and ordering processes.
Operations: Policies (shipping/returns/warranty), customer service SOPs, macros, AI customer service setup, profit tracking spreadsheets.
Reports & Data: Historical reports, performance data, ad campaign history.
AFTERPAY
Afterpay is fully integrated and established on Bluey Security Co. — a significant advantage in selling high-ticket items like security cameras. It boosts customer trust, increases conversion rates, and is already established — an asset that is difficult for new stores to secure.
Proven Facebook Ads Performance
Between 24 April – 31 July, our VigilantGuard Pro campaign achieved a 5.30 ROAS with $4,771.76 ad spend, generating $26,348 in tracked sales. This demonstrates the store’s ability to scale profitably with paid ads. With a BEROAS of 1.7 on this product, the campaign delivered a significant profit margin — demonstrating strong scalability when ads are active.
History
Bluey Security Co. is a proven brand in the Australian home security market with strong foundations. The store features high-converting product pages, professional copywriting, and unique visual assets, including GIFs that showcase products in action — a level of polish that sets Bluey apart from competitors.
The brand has built trust as “Australia’s Leading Security Specialists” supported by a happy customer base and repeat orders. Operations are fully streamlined and dropship-based, meaning no inventory risk and minimal overhead.
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