Summary
Successful e-commerce business, pet industry, own brand, 15-year history. Owner-operated, easily run from anywhere in Australia, immediate profits, loyal repeat customers, active social media and UGC
Revenue
$350,000 pa
Expenses
$100,000 pa
Net Profit
$65,000 pa
Location Details
Can be operated anywhere in Australia. Currently based in Western Australia, new owner can transfer stock to any location. Lease current and renewable in June 2026 in current location
Potential
This established e-commerce business offers strong upside for an owner-operator. Currently run efficiently with minimal overheads, profitability could be increased by storing goods at home, reducing outsourced costs, and implementing targeted digital marketing. Expansion opportunities include increasing online advertising, launching complementary products, growing wholesale or marketplace sales, and leveraging a large repeat customer base. With 15 years of brand goodwill, the business provides immediate income and clear growth potential.
Skills
Basic e-commerce, order fulfilment, and customer service skills. Suitable for an owner-operator with an interest in online retail. Full handover and training provided to ensure a smooth transition.
Hours
Orders packed 3 days per week (Monday, Wednesday and Friday). Customer enquiries/website handled 2 hrs Monday/Friday
Lease
The business can be operated anywhere in Australia by buyer transferring stock. Current lease renewable June 2026.
Employees
The owner works part time when required and pays 1 employee for approximately 20 hours a week to cover despath. This salary expense could be added back if the new owner decided to operate themselves.
Reason for Sale
After successfully owning and operating the business for over 15 years, the owner has gradually stepped back from day-to-day involvement over the past four years and is now approaching retirement. The sale presents an opportunity for a new owner to take over a well-established business and continue to maintain and grow the brand.
About the Business
This business was established a dog-loving owner who originally created a high-quality product for their own dog. Strong demand from family and friends saw the product evolve into a successful and long-running Australian e-commerce business. Over time, the owner expanded the range to include a number of premium products, all self-designed and unique to the brand, giving the business a clear point of difference in the marketplace.
A rare opportunity to acquire a well-established e-commerce business with proven track record of continuous operation. The business operates exclusively online within the pet and lifestyle sector.
The business has built a large and loyal customer base over many years, supported by strong repeat purchasing, brand goodwill, and a trusted reputation for quality products and customer service. The business is straightforward to operate making an easy transition to a new owner.
Financial performance has been consistent, with an average annual net profit of approximately $70,000 over the past 5 financial years. For an owner-operator running the business from home, there is potential for add-backs of approximately $50,000 through reduced overheads and owner involvement. Full financial details will be provided to genuine buyers upon enquiry.
Currently based in Western Australia, the business is fully relocatable and can be operated from anywhere in Australia. Cost of stock transfer at buyers epenses. Ideally suited to a home-based owner-operator seeking flexibility, lifestyle balance and immediate income, or an existing business looking to acquire an established online brand with proven demand.
Significant opportunities exist for further growth, including increased digital marketing, expansion of the product range, entry into new online marketplaces, wholesale opportunities and further leveraging the customer database. With minimal overheads and a scalable operating model, the business offers strong upside for a motivated buyer.
The sale includes all business goodwill and intellectual property, the e-commerce website and digital assets, supplier relationships, customer database, documented systems and processes, and existing stock (value to be disclosed upon genuine enquiry). A comprehensive handover will be provided.
After successfully operating the business for over 15 years, the owner is seeking to step back from day-to-day operations and pursue new interests, creating an excellent opportunity for a new owner to take over a well-established and profitable business.
History
Established in Western Australia over 15 yrs ago by a dog-loving owner who originally created a high-quality product for their own dog. After strong interest from family and friends, it evolved into a successful business. Built by dog lovers for dog lovers, the business grew through a focus on exceptional quality, fast dispatch. By identifying gaps in the market and designing quality products with unique features, the range expanded organically. A loyal customer community has driven word-of-mouth growth and long-term brand goodwill.
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