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Inner East Melbourne, Hair salon for sale – Perfect for an owner operator or exi
Summary
Baxter Melbourne, Bayside’s most respected salon brand. Established in 2016 this boutique 12-chair salon combines a loyal and extensive client base, and steady rental income from chair renters.
Revenue
$17,200 pm
Rent
$3,511 pm
Expenses
$6,280 pm
Net Profit
$7,500 pm
Location Details
28 Horne St
Prime Elsternwick location beside the train station, with car park access and heavy foot traffic. At the junction to Brighton’s Bayside, drawing a steady flow of loyal locals and affluent clients.
Potential
With 12 chairs but only 3 currently rented and 1 full timer there’s significant room to scale. A motivated new owner could recruit more chair renters or stylists, mine the exclusive client database, extend hours, and introduce new services or retail lines. The brand’s 8K+ Instagram following and strong Google reviews create an ideal launchpad for targeted marketing. The infrastructure, loyal client base, and prime location are already in place — ready for immediate growth.
Skills
Ideal for a qualified hairdresser or experienced salon owner with strong client service and team leadership skills. Marketing and social media know-how will help maximise the brand’s 8K+ Instagram following and large client database. Basic business management skills are needed to handle finances, chair rentals, and supplier relationships. A passion for creating a welcoming, high-quality client experience is essential.
Hours
7 days a week 8am to 9pm.
Lease
Secure lease to Nov 2028 with option to extend. $3,511/month incl. GST
Employees
Full-time owner-operator plus 3 experienced chair renters on rolling agreements. All are expected to remain, ensuring steady income and client continuity for the new owner.
Reason for Sale
After years of building Baxter Melbourne into a thriving, premium salon, the full-time owner is relocating interstate. The business is perfectly positioned for a smooth transition, with strong client loyalty (A databse to support another 3 FT hairdressers), a proven rent-a-chair model, and a well-trained exisitng team expected to remain. This is a genuine walk-in, walk-out opportunity for an experienced stylist or investor to take over a profitable, established salon in a prime Bayside location.
About the Business
Baxter Melbourne is a thriving, premium hair salon located in the heart of Elsternwick, just steps from the train station with ample street parking. Spanning 100 square metres, the salon offers a calm, plant-filled environment designed to provide clients with a luxurious, relaxing experience.
Established with a clear vision for quality, service, and atmosphere, Baxter Melbourne has built a loyal clientele and a strong reputation for excellence. The space features 12 fully equipped styling stations, 3 wash basins, a welcoming reception area, and a well-appointed back-of-house including kitchenette and internal bathroom. The premium fit-out was installed in 2016 and refreshed in 2020, requiring no further capital investment.
The business operates under a proven hybrid model: a full-time owner-operator (Dann) supported by 3 experienced chair renters on rolling agreements. This structure provides consistent base rental income while maintaining flexibility and low staffing overheads. All current chair renters are expected to remain under new ownership, ensuring client continuity and stable revenue.
Baxter Melbourne is fully systemised, with the Timely POS and booking system in place and a complete client database ready to be transferred. Social media channels, a 5-star Google profile, and brand assets are included in the sale, offering a seamless marketing platform for the next owner.
The salon’s prime location captures strong foot traffic and benefits from Elsternwick’s vibrant retail and dining precinct. With a lease secured until November 2026 (assignment subject to landlord approval), the incoming owner can step in with confidence.
This is a genuine walk-in, walk-out opportunity ideal for:
An experienced stylist ready to own and grow their own salon
An investor seeking a turnkey business with steady income
An established salon owner looking to expand into a prime Bayside location
Growth opportunities include re-activating the large client database, adding junior staff to lift margins, expanding service offerings, introducing retail lines, and maximising use of the 12 available stations.
With the current owner relocating interstate, Baxter Melbourne is perfectly positioned for a smooth handover. Up to 3 months’ transition support will be provided, ensuring operational continuity and introducing the new owner to suppliers, clients, and staff.
Asking Price: $170,000.
Full financials for FY23–FY25 are available to qualified buyers upon request.
History
Baxter Melbourne has been a fixture in Elsternwick since its fit-out in 2016, refreshed in 2020 to maintain its premium, plant-filled aesthetic. Built by full-time owner-operator Dann, the salon has grown a loyal client base and a strong reputation for quality service. The proven rent-a-chair model, combined with exceptional client care, has ensured steady income and high occupancy. With the owner now relocating interstate, this well-established business is ready for its next chapter.
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