Summary
Well known, TM protected, trusted premium Australian dog brand. Multifaceted business: wholesale, ecommerce, retail, franchising, grooming & daycare services. Extensive intellectual property.
Revenue
$200,000 pm
Location Details
Head office and warehouse (3PL) located in Sydney. Retail and service sites are located in Melbourne, Sydney and Brisbane. Eight stores.
Potential
The business is uniquely positioned to capitalise on demand for companion animals and their grooming, day care, training and retail requirements within it's top quartile demographic niche.
The existing customer base (50k+) can be used to drive the established and trademarked premium brand, know how and intellectual property.
Existing store and franchise network can be expanded, which will provide demand for new product roll out.
International markets have not been tested - there are clear areas where the brand will be a natural fit.
Skills
Requires entrepreneurial skills, a strong sales and customer service focus, motivated and passionate about all things dog, excellent leadership and team management.
Would suit a trade buyer looking for a premium brand or someone looking for a foothold in the Pet Industry.
Lease
Multiple leases with flexibility.
Employees
Fantastic and long serving team members both at HQ and store level. Committed and successful franchisees.
Reason for Sale
Brand needs new, energetic, entrepreneurial and strategic business leadership to take advantage of the brand equity/trust, and operating leverage in the business.
Current owners believe that the brand can become a truly significant player in the Australian Pet Industry and beyond but it needs new leadership. They are realistic about the limitations of their leadership and managerial capability post Covid. They also want to pursue other interests after fifteen plus years building the brand.
About the Business
Leading boutique dog brand in Australia that delivers exceptional quality, service and care. The Boutique model is perfectly suited to servicing affluent customers in top quartile demographic areas.
Included in Sale: Corporate store locations, brand, new e-commerce platform, existing inventory, social media accounts, customer database, supplier and manufacturing relationships, and all intellectual property including TM, processes, systems and franchise system.
Key features of the business:
- Strong Existing Revenue Streams: Grooming, daycare, retail, wholesale, online and rranchise fees...defensive and diversified.
- Proven Integrated Model: Stores are historically strong at unit level with diversified revenue streams. There are obvious synergies between all the businesses - genuine scale is the missing ingredient.
- Trusted: Widely trademarked across many classes in Australia and Internationally. Strong investment in brand equity and good will. Recognisable and resonating name that conveys trust, quality, playfulness, loyalty and style. Loyal customer base and strong online and social media presence.
- Scalable: Substantial growth opportunity with an end to end franchise system in place, including recruitment, manuals, documented processes. Ready for new store roll out.
- Stunning Products: The brand offers a wide array of stylish and quality products, including collars, harnesses, beds, bowls, apparel, and more for both dogs and cats. Australian made and Internationally sourced products.
- E-Commerce Platform: A fully functional shopify website built in mid-2023 and 3PL online fulfilment.
- Social Media Presence: The brand has a strong social media presence with over 30,000 Instagram followers, in addition to FB and other platforms and very proactively engages with the online dog community.
- Intellectual Property: Extensive investment has been made into not only the brand, but operational manuals and systems to help ensure a seamless ownership transition.
- All Established Businesses: Acquiring this brand means stepping into well-established, turnkey operations with documented processes, strong brand image, and a very loyal customer base.
There are many areas for potential cost out and most importantly revenue gains, especially as the business builds scale.
This is an incredible opportunity to purchase a truly unique and well known brand that embodies succinctly - WE LOVE DOGS!
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