About the Business

This business is not just a retail outlet — it is a trusted hub for artists, designers, collectors, and hobbyists who rely on its expertise in framing and premium art supplies. Known for delivering exceptional customer care and personalised service, the store has built a strong brand reputation across Morwell and surrounding areas.

Business Features:
Reputable & Long-Standing Presence: The store has earned its place as a staple in the Morwell and wider Gippsland community. Artists from beginners to seasoned professionals visit regularly for its extensive range of art supplies and top-tier framing services.
Complete Framing Solutions: The business offers a full suite of custom framing services — from affordable frame repairs to high-end museum-grade conservation framing. All work is performed by qualified tradespeople using advanced framing machinery and premium materials to ensure professional finishes and long-term durability.
Wide Range of Art Supplies: The store caters to all kinds of artists, providing quality materials for painting, drawing, sculpting, airbrushing, calligraphy, and more. Whether for school projects or gallery-level artworks, the store is fully stocked with trusted brands and specialty tools.
Community Engagement: This business acts as a central hub for local creatives. It supports artists preparing for exhibitions or client deliveries, even offering collection and delivery options for convenience. Its reputation for personalised service brings customers from across Gippsland — and even as far as Melbourne.
Loyal Clientele: Thanks to its hard-to-find products, custom service approach, and expert guidance, the store has cultivated a dedicated client base. Repeat business and word-of-mouth referrals have been instrumental in its long-term success.
Growth Opportunities:
This business is primed for expansion. A new owner with a passion for art and entrepreneurship can leverage several high-potential avenues:

Launch or Expand eCommerce: Take the store online to reach a broader audience across Victoria and beyond. An online platform can generate significant new revenue from customers seeking quality art supplies and custom framing Australia-wide.
Supply Contracts with Institutions: Partner with local schools, colleges, and art institutions to supply materials on a recurring basis, tapping into a stable and consistent revenue channel.
Open Satellite Outlets: Establish smaller retail pop-ups or attend local and regional art fairs to increase exposure and attract new customers from untapped areas.