Summary
Rumble is a boxing-inspired, music-driven workout that blends HIIT, strength, and cardio into one high-energy experience—built on sweat, swagger, and community.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
Rumble is the boxing-inspired group fitness franchise redefining the fight game. With boxing, HIIT, strength, and cardio, every class delivers high-energy, music-driven workouts that are fun, effective, and made for all fitness levels.
Since landing in Australia, Rumble has built a rep for sweat, swagger, and community—immersive studios with hip-hop beats, water-filled bags, and electric energy that leave members stronger, more confident, and stress-free.
As the exclusive master partner for Australia & New Zealand, Boutique Fitness Studios gives you the chance to own a Rumble territory and bring this global brand to your community.
Your investment includes full support—site selection, studio build, coach recruitment, training, marketing, and operations. No boxing experience needed—just hustle and passion for community.
Owning a Rumble studio is more than business—it’s a chance to create culture, inspire people to fight for their best selves, and join one of the fastest-growing movements in boutique fitness.
Marketing support
From day one, you’ll receive 1:1 support, personalised training, and a Local Area Marketing plan built for your studio.
We’ll equip you with a full asset library, best-in-class creative, and approved agency partners to execute campaigns with ease—plus national programs that drive awareness and leads across Australia and New Zealand.
With ongoing guidance, integrated campaigns, and localised strategies, you’ll have the tools to grow membership, build community, and create studio momentum from the start.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2017
Year Franchising Commenced
2021
History
Founded in 2017 in New York City, Rumble was built to bring boxing-inspired group fitness to all levels—blending boxing, HIIT, strength, and cardio with music and community. The concept quickly took off, expanding to over 395 licenses sold worldwide. In 2021, the master franchise rights for Australia were acquired, and the first studio opened in Subiaco, Western Australia. Since then, Rumble has continued to grow across Australia and New Zealand, introducing more people to its signature mix of sweat, swagger, and community-driven energy.
Connect with us