Summary
Rumble is a boxing-inspired, music-driven workout that blends HIIT, strength, and cardio into one high-energy experience—built on sweat, swagger, and community.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
Rumble is the boxing-inspired group fitness franchise that’s redefining the fight game for the modern era. With a powerful mix of boxing, HIIT, strength, and cardio, Rumble delivers a high-energy, music-driven experience that’s as fun as it is effective—welcoming every fitness level to step into the ring.
Since arriving in Australia, Rumble has built a reputation for sweat, swagger, and community—bringing together people who want more than a workout. Each studio creates an immersive environment fueled by hip-hop beats, water-filled bags, and electric energy that leaves members feeling stronger, more confident, and stress-free.
As the exclusive master franchise partner across Australia and New Zealand, Boutique Fitness Studios offers you the chance to own a Rumble territory and bring this global brand to your local community. With a rapidly growing international footprint, Rumble has proven appeal across diverse markets and demographics.
When you invest in a Rumble franchise, you gain access to a complete system: site selection, studio build-out, coach recruitment and training, marketing, and ongoing operational support. No boxing experience required—just drive, hustle, and a passion for building a strong community.
Owning a Rumble studio is more than a business venture. It’s your chance to create a space where fitness meets culture, to inspire people to fight for their best selves, and to be part of one of the fastest-growing movements in boutique fitness today. Backed by the power of the Rumble brand and ongoing expert support, you’ll be equipped to launch and grow a thriving studio.
Marketing support
Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive strong studio momentum from day one.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2017
Year Franchising Commenced
2021
History
Founded in 2017 in New York City, Rumble was built to bring boxing-inspired group fitness to all levels—blending boxing, HIIT, strength, and cardio with music and community. The concept quickly took off, expanding to over 395 licenses sold worldwide. In 2021, the master franchise rights for Australia were acquired, and the first studio opened in Subiaco, Western Australia. Since then, Rumble has continued to grow across Australia and New Zealand, introducing more people to its signature mix of sweat, swagger, and community-driven energy.
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