Summary
Turnkey women’s/unisex activewear brand—trademarked name, fully built e-commerce site, $18k stock ready to sell. Huge athleisure demand; ideal for scaling via TikTok/IG & influencers.
Location Details
Based in Melbourne, VIC — online-only activewear brand. Stock held locally; can be run remotely.
Potential
A fully launched women’s/unisex activewear brand with $18,000 in ready-to-sell inventory, a professionally built e-commerce website, and a trademarked name—positioned for immediate sales. This is a turnkey opportunity to step into a fast-growing athleisure market with brand assets already established, minimal setup required, and clear pathways to scale via social media, influencer partnerships, paid ads, and new product drops.
Skills
To succeed with this activewear brand, a buyer should have (or be willing to learn) e-commerce skills like Shopify/website management, product listing and merchandising, and basic analytics. Experience in digital marketing (TikTok/IG content, paid ads, email/SMS), brand building, and influencer/UGC partnerships is key. Strong customer service, inventory planning, and basic bookkeeping help maintain margins and smooth fulfilment. Fashion/fitness niche knowledge is a plus.
Hours
Online store open 24/7. Customer support: Mon–Fri, 9am–5pm (local time).
Lease
No commercial lease—online-only business, run remotely (home/warehouse options).
Employees
No employees required—solo-operated. Optional contractors (fulfilment, ads, design) as you scale.
Reason for Sale
Selling due to time constraints—I’m currently managing other businesses while studying at university, so I can’t give this brand the consistent attention it deserves. The business is set up with stock on hand and a ready-to-run website, making it a great opportunity for someone who can focus on marketing, sales, and growth to take it to the next level.
About the Business
This is a Melbourne-based, online-only women’s/unisex activewear brand with a trademarked name, a fully built e-commerce website, and ~$18,000 of stock on hand ready to sell. The business is set up for someone to step in and start generating revenue immediately—no lease, no staff required, and it can be operated remotely with simple fulfilment processes.
Products & services: Online retail of activewear (women’s/unisex). The sale includes the website, brand assets, and inventory so a new owner can focus on marketing, conversion, and repeat purchases rather than set-up.
Clients: Ideal for customers who value stylish, functional activewear for gym, walking, lifestyle and athleisure—perfect for targeting Australian shoppers (and expanding internationally) through social media-led demand.
What makes it unique: You’re not starting from scratch—this is a ready-to-run brand with brand protection (trademark), a professional online storefront, and stock available now. That reduces the usual time and cost spent on branding, web build, and product sourcing.
Why it’s a good investment: Activewear continues to perform strongly online and is well-suited to content marketing, influencer/UGC, and paid ads. With the foundations already built, the next owner can scale by improving product photography, launching TikTok/Instagram campaigns, email/SMS flows, bundles, and new drops based on best sellers.
Best suited to: Someone with e-commerce and digital marketing skills (or willingness to learn), strong attention to customer service, and consistent content/ads execution.
Not suited to: Buyers wanting a physical storefront or a completely hands-off business without ongoing marketing and order management.
History
Founded in Melbourne, the brand was built over months—investing in a polished e-commerce site, securing the trademark, and sourcing a reputable manufacturer. A successful soft launch in Jan 2025 validated demand and confirmed strong potential. Due to competing commitments (university and other businesses), it wasn’t scaled as much as it could have been, leaving a clear opportunity for a new owner to grow sales through consistent marketing and new drops.
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