Online Sock Brand – Stock Included – Confidence-Boosting Niche

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Summary

Bubblegum Co. is a fun and vibrant online sock brand designed to help Australians step into confidence. With bold, colourful designs and a unique mission (10% donated to Beyond Blue).

Revenue

$1,621 pa

Rent

$0 pa

Expenses

$450 pa

Net Profit

$1,171 pa

Location Details

Online store can be run from anywhere in Australia

Potential

Bubblegum Co. has strong growth potential with ~$6,000 in retail stock included, a fully built Shopify store, and a bold brand story. Sales to date prove demand, but the business has barely been marketed. With consistent ad spend, influencer partnerships, and new product drops, this could scale into a profitable online lifestyle brand.

Skills

No specialist skills are required. Basic computer literacy and familiarity with social media are enough to manage the store. Marketing knowledge (Facebook/Google ads, influencer outreach) would accelerate growth, but full training, supplier contacts, and brand assets are provided in the handover.

Hours

Flexible – can be run in as little as 3–5 hours per week.

Lease

Home-based, online only. No lease required.

Employees

Currently run by one person. No staff required. Business can be managed solo, or scaled with freelancers/VA support as sales grow.

Reason for Sale

The current owner is focusing on other ventures and does not have the time to scale Bubblegum Co. further. The brand has proven sales, strong stock on hand, and a ready-made online presence — making this a perfect opportunity for someone looking to step straight into a turnkey ecommerce business.

About the Business

Bubblegum Co. is a bold and vibrant Australian sock brand designed to spark conversations and boost confidence. Each pair features unique, colourful designs inspired by food, fun, and self-expression — crafted to stand out, not blend in.

What makes Bubblegum Co. different is its mission: 10% of every sale is donated to Beyond Blue, allowing customers to make a difference with every step they take. This blend of purpose and playful design creates a brand that is more than socks — it’s a lifestyle choice.

The business is fully set up and ready to run from day one. You’ll receive:
• ~245 pairs of premium socks in stock (retail value $7,000+)
• A fully functional Shopify store with integrated payments
• A registered domain and business name (12 months remaining)
• Brand kit and assets including logo, colour system, and product packaging
• Proven supplier relationships and competitive pricing (COGS ~$5.70 per pair)
• Facebook and Google advertising accounts with pixel data and campaign history

Sales to date have been modest, with ~$1,600 revenue in the first 12 months while run part-time, but they prove the brand resonates with paying customers. The current owner has tested offers such as “Buy 1 Get 2 Free” and bundle discounts that are primed for scaling.

This opportunity suits a first-time entrepreneur or side hustler who wants to step into a turnkey ecommerce brand with stock included. With consistent marketing, influencer partnerships, and new product drops, Bubblegum Co. is positioned to grow into a profitable online fashion label.

History

Founded in 2024, Bubblegum Co. was created to combine fun, confidence-boosting designs with a cause that matters. Over the first 12 months, the brand achieved ~$1,600 in sales with minimal marketing, proving demand. With 245 pairs of socks in stock and a fully built online presence, the brand is ready for its next stage of growth under a new owner.

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