About the Business

If you’re searching for a stylish online business that empowers customers and delivers a cheeky return, look no further. This size-inclusive e-commerce brand is shaking up the lingerie and shapewear space, one confident curve at a time.

Established in 2018, this home-based business has become a go-to online destination for women seeking flattering, comfortable, and empowering intimate apparel and self-love essentials. Operating entirely remotely, it offers nationwide (and international) reach with no retail lease, no warehouse, and very little owner input roughly 5–10 hours a week of strategic oversight. Now that’s what we call support wear.

Key Features:

- FY25 income: $882,500 with adjusted net profit of $86,155
- Iconic "Luxury Mystery Box" drives repeat sales and customer loyalty
- Loyal online following: 65K+ Instagram, 47K+ Facebook, 7K+ private FB group
- Hands-off model with 2 part-time staff and 4 trusted contractors
- Low-overhead, home-based setup with well-documented systems
- Strong supplier relationships and flexible MOQs from reliable manufacturers in China
- Highly engaged niche community built around body confidence and inclusivity
- Tremendous growth potential via international expansion, retail partnerships, influencer marketing, or new product lines (swimwear or sleepwear, anyone?)

Whether you're a seasoned e-commerce operator or a first-time buyer looking for a brand with purpose, sass, and scalability, this business is ready to slip into your portfolio with minimal fuss and maximum potential.

Own a business that celebrates bodies, not burnouts. Enquire now to receive the full Information Memorandum.