About the Business

FY25 Adjusted Return to Owner: $252,792. Scalable E-Commerce Operation with National Reach and Lifestyle Flexibility.

Business ID: XB162605



This long-standing and highly regarded online retail business specialises in kitchenware, barware, and homewares. With a strong national footprint, the operation generated nearly $1.8M in sales during FY25 through more than 15 major online platforms, including Big W, eBay, Amazon, Bunnings, Woolworths/Everyday Market and Harvey Norman.

Operating from a leased warehouse in suburban Adelaide, the business is systemised, low-overhead and supported by a lean staffing model. A broad and diverse product range sourced from respected suppliers including Bialetti, Wiltshire, Stanley Rogers, OXO, Pyrolux and is warehoused on site and shipped daily using streamlined, software-integrated fulfilment systems.

Key Highlights:

• Strong Profitability: FY25 adjusted earnings of $252K
• Established Multichannel Sales: Revenue spread across 15+ national retail platforms
• Scalable Business Model: Lean team, efficient systems, low fixed costs
• Digital Infrastructure: Integrated Commerce Cloud inventory and MYOB system
• Growth Opportunities: Expand digital marketing, enhance current website, broaden product range, pursue wholesale accounts
• Flexible Lease: 360m² warehouse with low rent and favourable renewal options

The business has been consciously maintained at its current size to suit the owners’ lifestyle and is now ideally positioned for a growth-oriented buyer. With significant upside through digital marketing, direct-to-consumer expansion and product diversification, this is a rare opportunity to acquire a profitable, systemised e-commerce operation with immediate scale and national reach.

The owners are selling due to lifestyle change and are offering a comprehensive handover to ensure a smooth and confident transition.

Asking Price: $395,000 + SAV (~$150,000): Full training and support provided.