Summary
Great business opportunity for e-commerce expert or wellness professional, all the hard work done, work remotely as operations are handled by 2 casual staff in QLD. Unique and profitable WIWO.
Location Details
Located in QLD but the owner can work from anywhere as all operations are handled by 2 casual staff.
Potential
Best month to date $170,000+ revenue, opportunity to scale is proven and there is product-market fit.
Proven traction – nearly 30,000 orders and 50%+ repeat customers.
Unique product positioning – fibre-focused, allergen-free protein blends not replicated in the market.
Scalable operations – lean structure (2 casual staff + offshore contractors).
Untapped wholesale potential – Upstock infrastructure in place but not yet scaled.
Growth levers: organic social media (TikTok, LinkedIn, Reels), wholesale push, international expansion.
Skills
An interest or expertise in wellness, health, and e-commerce is useful, but not necessary, as everything is set up with contractors managing e-commerce marketing.
Hours
The owner now works 10-15 hours per week on the business, working remotely and liaising with the team online.
Lease
The current lease term expires February 2027 with two further 3-year terms.
Employees
2 Casual staff running operations.
Reason for Sale
Owner wishes to pursue interests overseas and focus entirely on that.
About the Business
Step into ownership of a thriving, well-established e-commerce / powder manufacturing business in the booming health & wellness space. This unique national brand has built strong equity and a highly engaged customer base, with more than half of sales coming from repeat customers.
The business has production and fulfilment handled fully in-house, ensuring consistent quality, strong margins, and direct control over customer experience. Day-to-day e-commerce operations are streamlined and can be managed from anywhere in the world, offering both stability and flexibility for the new owner.
Revenue is supported by an active subscription service, giving the business a base of recurring income that loyal customers love and rely on. This adds a dependable layer of stability while providing a platform for future growth.
With a proven track record of fast growth, loyal customers, and highly scalable systems, the brand is positioned for its next phase of expansion. All the hard work has been done, making this a genuine turnkey opportunity. Contact owner direct for Information Memorandum.
History
Established by solo founder in 2022 with unique products (8 SKUs) developed in-house. Mainly e-commerce sales with some factory direct sales too. All products are manufactured in house by 1-2 casual staff. One staff handles admin and logisitics. All aspects are outsourced from accounting to marketing, allowing new owner to work from anywhere.
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