Summary
For those that aren't familiar with the brand, OMG Donuts sells handmade fresh donuts that are Vegan, Gluten free, Wheat free, Egg free, Dairy free, Nut free, Sulphite free, and Preservative free.
Royalties
$0 pm
Rent
$400 pm
Marketing Fees
$0 pm
Location Details
Penrith Region
All Suburbs from Leonay to St Marys.
Key suburbs include Penrith, Caddens, Emu Plains, St Marys, Glenmore Park and more.
About the Opportunity
OMG Donuts is a fast-growing brand known for its handmade fresh donuts that are Vegan, Gluten Free, Wheat Free, Egg Free, Dairy Free, Nut Free, Sulphite Free, and Preservative Free. Loved by everyone (not just those with dietary requirements), the business has carved out a strong niche in the Penrith region.
I set up this operation to run hands-off and currently manage it remotely, putting in only a few hours per fortnight. I’m now selling to focus on my main career, leaving a huge opportunity for someone hands-on to take the reins and maximise growth through the many events and opportunities we haven’t been able to pursue.
Highlights:
Fixed location with low rent, trading Friday–Sunday, operable by one person.
Price includes a custom-built food trailer and full marquee setup, allowing the new owner to run multiple sites straight away.
Strong brand recognition and niche positioning in the gluten-free and vegan markets.
Established recurring partnerships with aligned brands, generating reliable income.
Experienced team in place: 1 part-time and 3 casuals, willing to continue.
Social media and marketing already handled by an overseas contractor.
Favoured by event organisers for inclusivity and community appeal.
Smooth handover process – walk in and start trading immediately.
Performance & Market:
Average weekly sales of approx. $X,XXX from the trailer’s permanent location (Fri–Sun only).
Population base of 228,000 in Penrith, plus 1.5 million annual visitors through tourism, Panthers, Penrith Lakes, and the Blue Mountains gateway.
Region includes ~90 schools, Western Sydney University, multiple TAFEs, and dozens of childcare centres – all prime targets for catering and fundraising.
Strong event calendar in region: Penrith Panthers games, BlueBet Stadium, Westfield Penrith, Regatta Centre, and regional festivals such as the Real Festival.
Expansion and Growth Opportunities:
Scale into catering, weddings, school fundraisers, and corporate events.
Increase presence at festivals, markets, and community activations.
Explore wholesale into local cafés, supermarkets, or high-traffic retail spaces.
Leverage the food trailer and marquee setup to operate multiple locations.
The sale price includes everything needed to hit the ground running: marquee, stock, ingredients, utensils, and full training with OMG HQ in Brisbane (flights, accommodation, and training included).
Food trailer is offered separately at $30,000–$35,000.
Marketing support
Franchisees benefit from strong national and local brand recognition supported by OMG Donuts HQ. You’ll receive access to professional marketing materials, social media campaigns, and promotional guidance designed to attract customers and grow your sales. Local area marketing ideas and seasonal promotions are also provided to help you maximise visibility.
Training provided
Comprehensive initial training is provided by OMG Australia and included in the sale cost. You will be flown to Brisbane HQ and provided hotel accommodation for a 2-3 day training covering product preparation, food safety, setup, and customer service.
You’ll also receive business training in stock management, rostering, and daily operations from the seller. Ongoing support is available to ensure you feel confident and capable as you grow your business.
Skills
No prior hospitality experience is required. We’re looking for enthusiastic, hands-on operators with a customer-first attitude. Key qualities include reliability, willingness to learn, and the ability to manage day-to-day operations. Business or people management skills are helpful but not essential, as full training and support are provided.
Length of Agreement
The standard franchise agreement is 5 years with renewal options, offering long-term security while still providing flexibility.
Year Franchising Commenced
2024
Site locations
1
Awards
OMG Decadent Donuts Australia has won 1st, 2nd, and 3rd for best Gourmet Donut in the Australian Bakery Awards. OMG Decadent Donuts Australia came second in the best Cinnamon donut category.
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