Summary
Noodle Box was built on a deep love of food, culture, and family. With over 28 years and 100+ restaurants, we’ve led the way in bringing vibrant Asian flavours to Australians nationwide.
Skills
Noodle Box Franchise Partners bring a variety of backgrounds, skills, and experiences to the table. While prior experience in hospitality or retail management is highly beneficial, the key qualities we value are a strong customer focus, business savvy, excellent communication skills, and a genuine passion for growing your business.
About the Business
At Noodle Box our purpose is “To enable the dreams and aspirations of our Franchise Partners by providing them with the best support we can and the security of growing, innovative brands”.
Noodle Box is Australia’s biggest and fastest-growing Asian franchise, with new restaurants opening every year. Here’s why we’re the top choice for Franchisees:
• Iconic brand
• Proven systems and a commitment to investing in people, especially our loyal Franchise Partners
• We are constantly innovating: Loyalty app/online ordering
• Automated wok cooking technology has been implemented across the network, delivering the same great taste with reduced labour costs.
A Noodle Box franchise offers:
• A wide range of wok-charred noodles, fried rice, and stir fry dishes
• Virtual brands: Supreme Leader Korean Krispy Chicken and Double Dragon Dumplings, included in the package
These virtual brands:
• Can be serviced from the existing Noodle Box kitchen
• Are distributed via our delivery networks for additional revenue and profit
Concept Eight, the owner of Noodle Box, also owns other popular brands like:
• Pattysmiths Premium Burgers
• Huxtaburger
• Wok in a Box
• Southern Seoul Chicken and Beer
• Acai Brothers
As part of the Concept Eight family, Franchise Partners benefit from shared support services across all brands, including:
• Operations
• Legal
• Supply Chain
• Menu Development
• Project Management
• Network Development
• HR
• IT
• Marketing
Marketing support
Strong marketing is the backbone of successful brands. At Noodle Box, our dedicated marketing team plays a vital role in helping attract, engage, and retain customers. Using a combination of proven strategies and innovative approaches, they work tirelessly to promote your restaurant and drive sales growth.
Training provided
All new Franchise Partners complete a comprehensive 4-week induction and training program to ensure they’re fully prepared for success. The program includes:
• Food preparation
• Customer service
• Cash management
• Advertising and promotions
• Store opening and closing procedures
• Hands-on in-store experience combined with theory
This training enables you to build essential skills and learn how to run an efficient and effective business.
History
Noodle Box was created by two adventurous young Aussies after they stumbled into a hawker market in Southeast Asia. They were instantly inspired by the fiery theatre of the kitchens, the aromas of spices, flavours of sauces and the market fresh ingredients on display. The two friends decided to deliver that same thrilling experience packaged in the now symbolic “Noodle Box” to Australians back home and the first Noodle Box was opened on Chapel Street in Melbourne in 1996.
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