About the Business

Noodle Box was built on a deep love of food, culture and family. With over 28 years & 95+ restaurants we have led the way in bringing vibrant Asian flavours to Aussies everywhere across Australia.
At Noodle Box our purpose is “To enable the dreams and aspirations of our franchise partners by providing them with the best support we can and the security of growing, innovative brands”.
Noodle Box is the biggest and fastest growing Asian franchise in Australia, with more restaurants unboxed every year. In addition to our iconic brand, fresh produce and proven systems, we owe our success to our investment in people - especially our loyal, dedicated Franchise Partners.
Noodle Box is constantly innovating. Automated wok cooking technology has recently been implemented across the network delivering the same great Noodle Box taste with a reduced labour cost.
A Noodle Box franchise does not only offer a vast selection of popular wok-charred noodle, fried rice and stir fry dishes, but also proudly serves sister brands Supreme Leader Korean Krispy Chicken and undeniable authentic Double Dragon Dumplings.
The “Supreme Leader” and “Double Dragon Dumplings” are additional brands that are included in the Noodle Box package. These brands can be serviced from the existing Noodle Box kitchen and distributed via our delivery networks for extra revenue and profit.
Concept Eight is the owner of Noodle Box. It also owns several other brands including “Pattysmiths Premium Burgers” and “Wok in a Box”. Concept Eight provides great advantages to its Franchise Partners in that it provides shared support services across all its brands including Operations, Legal, Supply Chain, Menu Development, Project Management, Network Development, HR, IT and Marketing.

Marketing support

Great brands are strengthened by great marketing, so to help attract, retain, and delight our customers Noodle Box marketing plays an integral role. Our experienced and dedicated team are on hand to promote and drive sales in your Noodle Box restaurant using a range of proven and innovative marketing tactics.

Training provided

All new franchise partners are required to complete a specifically designed comprehensive 4 week induction and training program. Each franchise partner is trained by experienced support centre team members and the program covers food preparation, customer service, cash management, advertising, promotions and store opening and closing procedures to name a few.