Location Details

249 LYGON STREET

Potential

• Expand the Membership Base: With a strong local following, there is a significant opportunity to grow the membership program, offering even more exclusive events & wine releases.
• Increase Events & Experiences: Leverage the current success of events like Grape Stomping Parties & Wine Tastings by introducing additional workshops, pop-up events, & collaborations w/ local chefs, artists, & performers.
•Wholesale & Distribution: Potential to expand wine sales through wholesale distribution to rest, bars, & retail outlets across Melb & beyond.

Skills

Reason for Sale

About the Business

MELB’S FIRST PEOPLE-POWERED BOUTIQUE URBAN WINERY

THE OPPORTUNITY
Own & operate a unique, profitable business blending hospitality, winemaking, & community. Noisy Ritual is Melbourne’s first people-powered urban winery, offering wine production, memberships, event hosting, & private venue hire. Situated in Brunswick East, it provides a dynamic space for immersive experiences, from grape stomping to live music, making it a top destination for food & wine lovers.

WINES, FOOD, AND COMMUNITY
Noisy Ritual produces small-batch wines with grapes from Victoria’s finest vineyards, offering three ranges:
Core Range: Everyday, approachable wines
B-Sides Range: Experimental blends
Full Noise Range: Premium, limited-edition wines

The winery’s focus is on sustainable, minimal-intervention winemaking. It also hosts workshops & events, including private functions, weddings, & corporate gatherings, with a rustic-industrial venue that seats over 100+ guests.

EXPERIENCE & EVENTS
With its interactive winemaking process, Noisy Ritual lets guests stomp, press, & blend their own wines. The venue is also a cultural hub, hosting live music, intimate gigs, & events with renowned artists & festivals. The winery’s partnerships with brands like Moondog Brewing & Melbourne Food & Wine Festival further enhance its profile.

MEMBERSHIPS
The winery boasts nearly 1,000 members who engage in hands-on winemaking through its Winemaker Membership & enjoy exclusive events, tastings, & discounts through the Wine Drinker Membership.

ONLINE SHOPPING & SALES
Noisy Ritual’s website supports online wine sales, event bookings, & merchandise, fostering customer engagement & repeat business.

VENUE & INFRASTRUCTURE
350+ sqm
Seating for 100+ guests + outdoor
Fully equipped commercial kitchen
Walk-in cool rooms
Tap system for quick beverage service
Liquor license until 11 PM

REVENUE STREAMS
Cellar Door Sales: Direct sales to consumers
Memberships: Recurring revenue from loyal customers
Workshops & Events: Attracting both casual visitors & wine enthusiasts
Private Hire: Weddings, corporate events
Online Sales: Wine & merchandise

INCLUDED IN THE SALE
Fully operational winemaking equipment
FF&E
Established branding & customer base
Team with streamlined operations

UNIQUE SELLING POINTS
Immersive wine experiences
Small-batch, wild-ferment wines
Loyal membership base
Iconic venue for events
Strong cultural and community presence

GROWTH POTENTIAL
Expand memberships & event offerings
Grow wholesale distribution
Increase partnerships & collaborations