Summary
MyFirstGym is a one stop fitness shop for children and is a much needed initiative for communities, that’s proving to be a sound opportunity for franchise investors with a compelling purpose.
Location Details
We have limited territories available across QLD! We use the latest maping technology to analyse the demographic data for a region so you can be confident that the territory of your choosing can service a successful MyFirstGym club.
About the Opportunity
MyFirstGym is a one-stop fitness solution for children, offering a valuable service to families and communities. With a concept grounded in physical literacy, it presents a strong opportunity for franchise investors and continues to positively impact Australian and international families.
MyFirstGym helps children live healthier, more active lifestyles to combat rising childhood obesity. With 9 out of 10 children not meeting daily movement recommendations, we make fitness fun and exciting for our members.
The Market: Child Obesity and a Growing Fitness Industry
- The untapped potential for a commercial children’s fitness service is undeniable, with little national competition and no recent innovation evident in the space.
- The gym and fitness centre industry, targeting 18-35s, has grown strongly over the past five years, recording a sales revenue of $2.1 Billion and a 9.3% growth rate while undergoing considerable structural change.
- The rapid growth of the adult sector, and the growing child obesity epidemic presents an enormous opportunity for the children’s fitness industry.
Investor Highlights
- Lower than average start up costs
- Potential for profit at turnkey
- Capacity: 800-1000 kids (dependent on club size and membership base specifics)
- Low end royalties (and a proactive support program)
- Low staffing costs: approximately 35% of gross turnover
- Low competitive risk
- Highly targeted market
*Please take all financial information as a guide and estimate only. All costs and profitability figures have been taken from experience with previous clubs. Individual results will vary with every individual club.
Products and Services
- MyFirstGym offers flexible membership plans (1, 2, or 3 classes per week), class packs, and casual classes.
- Additional revenue streams include birthday parties, date nights, and holiday camps.
- These services add value for customers and boost club profitability, helping franchisees grow and achieve long-term success.
Marketing support
Building and maintaining the MyFirstGym brand through effective marketing campaigns at both club and national levels is key to business growth. Our national marketing team will support from day one, implementing strategies to attract new members and retain existing ones.
Training provided
The Support/Training & Development Program at MyFirstGym covers club setup, staff recruitment and training, and sales/marketing for a successful presales program and site opening. It includes intensive 5-day launch training and ongoing support for the first 90 days, evolving into a program for sustained performance and competency.
Skills
To succeed as a MyFirstGym franchisee, you must be passionate about inspiring kids to lead active, healthy lives. Be hands-on in daily operations, engage with your team and members, and demonstrate strong leadership skills. Most importantly, be excited to build a thriving business with the support of a trusted brand and network.
Length of Agreement
The MyFirstGym franchise agreement offers a straightforward, flexible 5-year term with an easy renewal option every five years, ensuring continuity and stability. This process reflects MyFirstGym's commitment to long-term relationships, supporting ongoing success and expansion.
Year Business Established
2016
Year Franchising Commenced
2017
Site locations
16
History
MyFirstGym was co-founded by Dan and Erica Newton with the first Australian club opened in Hawthorne, Brisbane in August 2017 and with many clubs opening across Australia and Internationally it is now leading the childrens fitness market.
Awards
The What's on 4 Kids 2022 Awards - Voted Best Birthday Party Venue
The What's on 4 Kids 2022 Awards - Voted Best National School Aged Activity
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